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H
OW A
17-Y
EAR
-O
LD
C
HANGED
B
ASEBALL
F
OREVER
The History of LouisvilleSlugger 
T
HEY
’
RE THE
B
EST OF THE
B
EST
and They’re Swinging Louisville Slugger 
B
EHIND THE
S
CENES
    u    g    g    e    r
TTTTHHHHEEEEMMMMAAAAGGGGAAAAZZZZIIIINNNNEEEEVVVVOOOOLLLL....1111,,,,NNNNOOOO....1111
 
T
HERE
’
SSOMETHING
VERYSPECIAL
about this issue of
Slugger 
The Magazine 
.
It is the first issueever published, making it a
magazine
you’ll
definitely
want to
hold on to.
In this
one-of-a-kind issue 
 , you’ll learn aboutthe
RICH HISTORY
of the world’s oldest,most legendary batmaker –
LouisvilleSlugger.
You’ll learn how
wood
and
aluminum bats
are made.You’ll take a
PEEK BEHIND THE SCENES
at our
bat factory and museum
.
And you’llpick up a few
tips
from today’s top pros –tips that can help you become a BETTER PLAYER.So read and
ENJOY.
And if you want to find outmore about
LOUISVILLE SLUGGER,
 just log on to
www.slugger.com.
slugger
TTTTHHHHEEEEMMMMAAAAGGGGAAAAZZZZIIIINNNNEEEE
VVVVOOOOLLLL....1111,,,,NNNNOOOO....1111
T
HEOFFICIALMAGAZINEOF
L
OUISVILLE
S
LUGGER
.
WWW
.
SLUGGER
.
COM
©2005
BY
L
OUISVILLE
S
LUGGER
. A
LL
R
IGHTS
R
ESERVED
. N
OPORTIONOFTHISPUBLICATIONMAYBEREPRODUCEDWITHOUTPRIORWRITTENPERMISSIONFROM
L
OUISVILLE
S
LUGGER
.P
RINTEDINTHE
USA.
T
HE
O
FFICIAL
B
AT
O
F
M
AJOR
L
EAGUE
B
ASEBALL®
H
OWA
17-Y
EAR
-O
LD
K
ID
C
HANGED
B
ASEBALL
F
OREVER
T
HEY
’
RETHE
B
ESTOFTHE
B
EST
L
OUISVILLE
S
LUGGER
B
ATS
.1000
AT
L
AST
T
HREE
C
OLLEGE
W
ORLD
S
ERIES
120 Y
EARSOF
P
ERFORMANCE
T
ECHNOLOGY
A
LSO
I
N
T
HIS
I
SSUE
:
B
EHIND THE
S
CENES
5
T
HE
S
ILVER
S
LUGGER
 A
 WARD
10
H
OW
 W
OOD
B
 ATS ARE
M
 ADE
16
H
OW
 A
LUMINUM
B
 ATS ARE
M
 ADE
17 
H
OW TO
C
HOOSE A
B
 AT
18
H
OW TO
B
REAK IN A
G
LOVE
20
T
HE
L
OUISVILLE
S
LUGGER
M
USEUM
—W
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B
ASEBALL
H
ISTORY
C
OMESTO
L
IFE
    s     l    u    g    g    e
2681314
TTTTHHHHEEEEMMMMAAAAGGGGAAAAZZZZIIIINNNNEEEEVVVVOOOOLLLL....1111,,,,NNNNOOOO....1111
 
∏
              ∏
The History of Louisville Slugger 
 and   
 Hillerich & Bradsby 
Legend has it that Bud, who played baseball him-self, slipped away from work one afternoon in 1884towatch Louisville’s Major League team, the LouisvilleEclipse. The team’s star, Pete Browning, mired in ahitting slump, broke his bat.Bud invited Browning over to his father’sshop to make him a new one. With Browningat his side giving advice, Bud handcrafted anew bat from a long slab of wood. Browning got threehits with it the next day. Browning told his teammates,which began a surge of professional ball players to theHillerich shop. Yet J. F. Hillerich had little interest inmaking bats; he saw the company’s future instairrailings, porch columns and swingingbutter churns. For a brief time in the 1880s,he even turned away ball players.
I
NMANYWAYS
 ,
the rich,120-year history of the Louisville Slugger baseball batbegan in the talented hands of17-year-old John A. “Bud” Hillerich. Bud’s father, J.F.Hillerich, owned a growing woodworking shop in Louisville, Kentucky, in the1880s,when Bud began working for him as a14-year-old apprentice.
Baseball was the nation’s
most popular sport,
and legends like Babe Ruth,Ty Cobb and Lou Gehrig swung Louisville Sluggers.
           r
 r
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