EO-36-december-December-07
3
Novosti
Uvodnik
Editorial
Hiter razvoj izstavlja račun
Vse večja povezanost sveta in lahka dostopnostimata nedvomno svoje prednosti, zato se proce-si globalizacije izredno pospešujejo. Dejstvo pa je, o tem ni več nikakršnega dvoma, da ugodjetehnološkega napredka že izstavlja svoj račun.Strahovito visokega.Četudi so globalna pogajanja (pre)počasna, sena mikro ravni marsikaj spreminja in tržne rela-cije obrača na glavo. Prijaznost do okolja posta- ja tudi ekonomski kazalec. Eden ključnih celo,če pogledamo na primer prihodnost transpor-tne embalaže. Podatki o tem, koliko prijazna jebila transportna embalaža pri svojem nastankain kako prijazna bo takrat, ko ne bo več v svo- ji unkciji, bodo odločali, kako tržno zanimivabo.Prihodnje leto bo nesporno okoljsko dinamičnoin zahtevno. Naša specializirana revija bo znovaodpirala aktualna vprašanja in iskala odgovorenanje. A vmes je vsaj simbolična prelomnica, kopotegnemo črto med starim in novim. Novemuželimo vse dobro.Jože Voland,glavni urednik
Rapid Development Is Taxing
Te increasing connectedness o the world and the easy access undoubtedly have their advan-tages, which is why the globalisation processesare accelerating at an increasing pace. It is a act – there is no doubt about it – that the comort o technological progress is already taking its toll. And a rightully high one at that.Despite the global negotiations proceeding (too)slowly, many things are changing on the microlevel and the market relations are being turned upside down. Environmental riendliness is be-coming an economic indicator – one o the key ones even i we look, or example, at the utureo transport packaging. Te data on how envi-ronmentally riendly transport packaging is dur-ing its creation and when it no longer serves its purpose will decide how attractive it is rom themarketing point o view.Next year will undoubtedly be an environmen-tally dynamic and dicult one. Our specialised magazine will again be opening up topical ques-tions or debate and searching or answers. But inthe meantime, there is at least the turning point when we draw the line between the old and thenew. We wish all the best to the new. Jože Voland,Editor-In-Chie