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Hotel Industry Analysis Report

Hotel Industry Analysis Report

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Published by E.GOPINADH

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Published by: E.GOPINADH on Nov 25, 2009
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Hotel operators and observers often employ industry-wide averages as key pointsof comparison and analysis for room rates, occupancy, and revenues. The use of simpleaverages, however, can be misleading if one does not take into account the possibility thata mean will be pulled in one direction or another by extreme values. This analysis of threeindustry averages shows that those averages are, indeed, subject to distortion, or skew. Theanalysis, which examines figures for virtually all brand-name hotels in the United States,determined that the means for average daily rate (ADR) and revenue per available room(RevPAR) are skewed in a positive direction by hotels with extremely high rates. On theother hand, occupancy is skewed in a negative direction by a group of hotels withinordinately low occupancy levels.Many of the extreme values are found in the top-25 markets, which have hotelswith inordinately high ADRs. Analysis of those markets shows that, once again, the overallstatistics are distorted by a relatively small set of hotels with exceptional ADRs andoccupancies. However, each of the top markets shows a distinctive rate and occupancy pattern.The pattern of skewed operating statistics carries over into individual lodgingsegments. The greatest distortions arise in the luxury and upscale segments, whileeconomy and budget hotels record more consistent (normally distributed) statistics.Finally, the analysis shows that although the events of created much turmoil for theindustry, the hotel business had already cooled substantially from its record pace of a year earlier. In conclusion, managers must be careful in applying overall industry statistics totheir own situation and should take into account the factors that distort operating statistics.1
Scope of the report
At the backdrop of such a conducive business atmosphere 'Pre-feasibility Report on Five-star Hotel Industry' attempts to examine such critical factors which will provide vital inputsin general to the potential investors and estimation of commercial viability of such aninvestment.- It presents the market analysis of Indian hotel industry in terms of structure&segmentation, market size, major hotels etc.- It analyses the steps involved in setting up a hotel describing the technical aspects interms of locational details and land requirement.- It assess the manpower planning and financial estimate involved in setting up a hotel.- Brings an insight into the procedure for setting up a hotel, type of machinery& floors space required, requirement of regulatory permissions & clearances.-Analysis of porter’s five forces and SWOT of the industry.
Global travel increased by 6% in 2007 compared with 2006, crossing tourism forecasts for the fourth year in succession. Among the various regions, the Middle East registered thehighest growth in arrival of international tourists with 46 million tourists compared with 41million in 2006, a growth of 12.2%.The opening up of the aviation industry in India hasresulted in exciting opportunities for the hotel industry.- The share of Travel & Tourism industry to the global GDP was 6.48% in the year 2007with value of US$ 3,493.19 billion and industry demand contributed to 13.21% of globalGDP in 2007.- Middle East was the fastest-growing region in terms of arrivals of international touristsduring 2007.2
- According to the report by World Travel and Tourism Council, India currently ranks 18thin business travel and will be among the top 5 nations by the end of 2010.- ASSOCHAM has projected that Medical Tourism is likely to become the leading foreignexchange earner for India- India is now emerging as one of the hot destinations for medical- tourism after Singapore, Thailand, Hong Kong, Malaysia, Philippines, ColumbiaA touch of tenderness, a helping hand, a welcoming visage... the Indian hospitality sector is certainly the most apt replication of the belief ‘ATITHI
Good quality products and services at affordable prices should be the USP of anysuccessful venture - and hotels in the country boast of exactly this!According to the world travel and tourism council, the growth in the hospitality industry is pegged at 15% every year, and with 2, 00,000 rooms (both luxury and budget) needed inthe country, the segment is poised for a stupendous growth.
Travel tales
While the high influx of foreign tourists has ensured huge footfalls for the sector over theyears, internal tourism too has, off late, begun offering great potential. With travelerstaking new interests in the country, players in the hospitality sector have had to offer the best of services, at affordable prices. Also, with the USD 23 billion software servicessector pushing the Indian economy skywards, more and more IT professionals are flockingto Indian metro cities, thus signaling a boom time for the hotel and hospitality segment.Several other factors such as Commonwealth Games in Delhi are fueling the need further.
The best bet
The Indian hospitality industry is projected to grow at a rate of 8.8% between 2007-16, placing India as the second-fastest growing tourism market in the world. Initiatives likemassive investment in hotel infrastructure and open sky policies made by the governmentare all aimed at propelling growth in the hospitality sector.3

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