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The reality of the RDF: how Apple motivates us to creativity

the vaunted Reality Distortion Field may be grounded in reality, revealing that Apple's efforts have paid off in unexpected ways: not only do consumers consider Apple creative, but the subliminal display of an Apple logo is enough to motivate them to be more creative.

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the vaunted Reality Distortion Field may be grounded in reality, revealing that Apple's efforts have paid off in unexpected ways: not only do consumers consider Apple creative, but the subliminal display of an Apple logo is enough to motivate them to be more creative.

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