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Elements in an Effective Marketing Research Program

Elements in an Effective Marketing Research Program

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Published by HaNu reddy
ELEMENTS IN AN EFFECTIVE MARKETING RESEARCH PROGRAM
TYPES OF RESEARCH1) Complaint solicitation.2) Critical incident studies.3) Requirements research.4) Relationship & SERQUAL survey.5) Trailer call or post translation surveys6) Service expectation meeting & Reviews.7) process checkpoint evaluations.8) Market-Oriented ethnography.
ELEMENTS IN AN EFFECTIVE MARKETING RESEARCH PROGRAM
TYPES OF RESEARCH1) Complaint solicitation.2) Critical incident studies.3) Requirements research.4) Relationship & SERQUAL survey.5) Trailer call or post translation surveys6) Service expectation meeting & Reviews.7) process checkpoint evaluations.8) Market-Oriented ethnography.

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Categories:Types, Research
Published by: HaNu reddy on Nov 26, 2009
Copyright:Attribution Non-commercial

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02/27/2013

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ELEMENTS IN ANEFFECTIVE MARKETINGRESEARCH PROGRAM
 D.SOMA SHEKHAR REDDY M.B.AThe Oxford college of business management 
 
A good service marketing research programincludes multiple types of research studies. The particular portfolio for any company willmatch company resources and address thekey areas needed to understand thecustomer of the business. So that it will beeasier for the company to identify theappropriate type of research for differentresearch objectives.
 
TYPES OF RESEARCH
1) Complaint solicitation.2) Critical incident studies.3) Requirements research.4) Relationship & SERQUAL survey.5) Trailer call or post translation surveys6) Service expectation meeting & Reviews.7) process checkpoint evaluations.8) Market-Oriented ethnography.

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