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06apr Adidas Presentation Group Project

06apr Adidas Presentation Group Project

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Published by Manju Mudakavi

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Published by: Manju Mudakavi on Nov 26, 2009
Copyright:Attribution Non-commercial

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11/26/2012

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April 24, 2006MgtOp 590 Project
In order to grow their USmarket share, adidas acquiredReebok in January 2006.
Calvin BishopDebra HentzNikholas Christopher HubbardKaty Whitcher Kraushaar John Williams
 
April 24, 2006MgtOp 590 Project
History shapes a company 
Started as Germanslipper makers in early1920’sGrew into sports specialtyshoes companyGiving them away toOlympic athletes to gainpublicityWent global in 1956 andin USA in 1968Several managementchanges andreorganization
Core Competencies
Technology 
Customer focus
Brand recognition
Supply chain
Collaboratively competitive
 
April 24, 2006MgtOp 590 Project
History shapes a company 
Started as Germanslipper makers in early1920’sGrew into sports specialtyshoes companyGiving them away toOlympic athletes to gainpublicityWent global in 1956 andin USA in 1968Several managementchanges andreorganization
Core Competencies
Technology 
Customer focus
Brand recognition
Supply chain
Collaboratively competitive

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