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  • Harta Diferenţierii: 3.1 Analiza Perceptiei Publicului Asupra Publicitatii Marcii Heineken

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    10 views1 page

    Harta Diferenţierii: 3.1 Analiza Perceptiei Publicului Asupra Publicitatii Marcii Heineken

    Uploaded by

    Sonia Fodor
    ds

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    3.

    1 Analiza perceptiei publicului asupra publicitatii marcii Heineken




    Harta diferenierii
    Permite analiza atributelor unui produs, a unei mrci, firme pe o scal de evaluare
    de la 1 la 10 pentru firma aflat n studiu comparativ cu principalii si concurenti:
    Ursus Breweries si Carlsberg

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