IT for Decision Makers
By Taholo Kami for UNESCO
Disclaimer: These materials have been produced with support from UNESCO. The author is responsible for the choice and presentation of the facts inthe materials and for the opinions expressed therein which are notnecessaril! those of UNESCO and do not commit the Or"ani#ation
eCommerce – A Web Presence for your business!
Taholo Kami (email@example.com)Kami Communications
ecommerce is enabling or achieving your business objectives by using information technology to enhance or transform your business processes.
commerce inclues business to business ("#")$ cutting costs in transactions bet%een businesses an& business to consumer ("#C)$ sales of goos an ser'ices. commerce is carrie out on the nternet an has become the 'ehicle ri'ing the henomenal gro%th of the nternet inustry. t is imortant to kee in min that the nternet is a meium for communications %ith your customer. t oes *+T e,emt or e,clue the nee for goo business strategy. A goo business meium %hether it be the nternet& tele'ision or rinte meia must communicate 'alue to your customer. This is not an attemt to co'er all areas of ecommerce but to ro'ie a generic guie for Pacific -s to%ars establishing an effecti'e ecommerce online resence.
1. Business Plan
/o not start %ithout a business lan. 0nerstan your rouct& your market& cometition& obstacles& cost of effecti'e eli'ery an a time frame for imlementation.
Determine Your Objectives
What o you %ish to achie'e %ith a %eb site1 s it to enhance a%areness of your comany bran2s& sell goos online& ro'ie customer suort or e'elo an sell an electronic rouct. 3our ob4ecti'es %ill etermine your aroach to ecommerce
Understand your Market
5ocal access is currently limite to less the #6 of the oulation in Pacific slan countries. This limits the effecti'eness of the nternet for local usage. The o'erseas market is the immeiate oortunity. t is imortant to unerstan the intricacies of your market. A category such as hanicrafts 2 gifts can aeal to e,atriate Pacific slaners& collectors& bargain hunters or uer e,otic art collectors. entify your key markets an tailor your %eb strategy to reach them effecti'ely
3our rouct coul be ser'ices (tourism)& electronic (soft%are) or selling artifacts or gifts 'ia a %eb store. 0nerstaning the market etermines ho% you ackage& resent an rice your rouct. /istance an isolation of the Pacific islans means ieal roucts shoul be ortable an