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INTERIM REPORT 6/2004
CONTRACT NO.
4.1031/Z/02-080/2002
STEP BY STEP
AWARENESS FOR CLEAN URBAN TRANSPORTPROJECT CO-ORDINATOR
:
FGM-AMOR Forschungsgesellschaft Mobilität, Austrian Mobility Research(gemeinn. Ges. m. b. H.)
PROJECT PARTNERS
:
Traject c.v.AgenealTraffiQ (former LNG-FFM)ASMLGMPVHCBVGTUCity of Znojmo
REPORTING PERIOD
FROM 1/5/2003 TO 30/04/2005
PROJECT START DATE
1.5.2003
DURATION
24 MONTHS + 2
DATE OF ISSUE OF THIS REPORT
6/2004
 
STEP BY STEP - AWARENESS FOR CLEAN URBAN TRANSPORT
Management Report Period 1 January 2002 – October 2002
2
 
1. Introduction and Base Line.........................................................................5
1.1 Objectives of the STEP BY STEP.....................................................................................71.2 The Demonstrations..........................................................................................................7
2. Awareness campaign for cycling in Ghent...............................................9
2.1 Strategic policy objectives..............................................................................................102.2 Campaign initiator...........................................................................................................102.3 Campaign objectives.......................................................................................................112.4 Target groups...................................................................................................................112.5 Tapestry approach...........................................................................................................112.6 Objectives of the campaign............................................................................................122.7 Campaign Design............................................................................................................14
3. “Bio-transport” – Awareness. Demonstration in Vilnius........................20
3.1 Strategic Management....................................................................................................213.2 Initiator of the campaign.................................................................................................223.3 Campaign objectives.......................................................................................................223.4 Campaign design.............................................................................................................243.5 Advertising campaign.....................................................................................................283.6 Conclusions and Suggestions.......................................................................................31
4. Patients opt for movement in Linlithgow.................................................32
4.1 Strategic policy objectives..............................................................................................334.2 Campaign initiator...........................................................................................................344.3 Campaign objectives.......................................................................................................344.4 Campaign Design............................................................................................................35
5. Patients keep moving in Graz....................................................................38
5.1 Strategic policy objectives..............................................................................................395.2 Campaign initiator...........................................................................................................425.3 Campaign objectives.......................................................................................................425.4 Campaign Design............................................................................................................435.5 Operational campaign programme:...............................................................................43
6. Surveys as awareness-tool........................................................................48
6.1 Strategic policy objectives..............................................................................................496.2 Campaign initiator...........................................................................................................506.3 Campaign objectives.......................................................................................................506.4 Specifics...........................................................................................................................516.5 Campaign Design............................................................................................................526.6 Operational campaign programme:...............................................................................536.7 Advertising press and PR...............................................................................................546.8 Planning the monitoring resources allocation and inputs...........................................54
7. Preparing the ground for the new tram....................................................56
7.1 Strategic policy objectives..............................................................................................577.2 Campaign initiator...........................................................................................................607.3 Campaign objectives.......................................................................................................607.4 Campaign Design............................................................................................................61
8. Win pupils for public transport in Frankfurt.............................................64
8.1 Strategic policy objectives..............................................................................................65
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