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MARKETING CHANNELS

MARKETING CHANNELS

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Published by api-19665029

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Published by: api-19665029 on Nov 26, 2009
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03/18/2014

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MARKETING CHANNELS
22-2
PROBLEM:
1. Industrial sales to auto assemblers OK
2. Retail sales of replacement tires doing poorly
22-3
COMPETITION:

1. Bridgestone / Firestone from Japan
2. Michelin from France / Germany
3. Both companies will sell at low low price to increase North

American market share
SOLUTION re:PLACE
1. Sell replacement tires where people buy them - SEARS
2. Sell higher quality tire through dealerships so dealers
can still bring in high end customers
3. Convert some stores to no-frills quick-serve

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