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Shoppers Stop vs Westside : SUMMIYA SAIFY 08PG198

Shoppers Stop vs Westside : SUMMIYA SAIFY 08PG198

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Published by Gaurav Kumar
It is an analysis done on Shoppers Stop and Westside on terms of their services, ambience and overall format.
It is an analysis done on Shoppers Stop and Westside on terms of their services, ambience and overall format.

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Published by: Gaurav Kumar on Nov 26, 2009
Copyright:Attribution Non-commercial

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08/21/2013

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RETAIL MANAGEMENT ASSIGNMENT
SUMMIYA SAIFY08PG198Marketing - A
A COMPARATIVE STUDY ONSHOPPERS STOP & WESTSIDE
 
VS Page 2
Indian Retail Sector
The Indian Retail Sector has undergone rapid transformation by setting scalable and profitableretail models across various categories and formats. Traditional markets are making way fordepartmental stores, hypermarkets, supermarkets and specialty stores. The modern malls caterto shopping, entertainment and food, all under one roof. It was estimated that India will haveover close to 50 million square feet of quality retail space by the end of 2007. The growth inmall space has been over ten fold in four years: from about 2 million square feet in 2002 to 28million square feet in 2006. The Indian Retail market is estimated to be worth around Rs.14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4% in 2006 and is valued at Rs. 511 billion.
Key Drivers Challenges
Changing Demographic profile Human resourceRising income levels TechnologyIncreasing Middle class consumption growth logisticsReal Estate Boom Market Information and PresenceTechnology InvestmentsFluidityExposure to international trendsOverview of Retailing in India
The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retailmarket has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511billion (source: India Retail Report 2007). Food and grocery is estimated to be the largest singleblock, but the contribution of the organized sector is at 0.8 %. The clothing, textile and fashionaccessories constitute the second largest block where nearly 17.5 % is contributed by theorganized sector. Footwear has the highest contribution from organized retail (36 %).
 
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Organized Retail Formats of shoppers stop and Westside
:
Shopper‘s Stop is known as
multi-Brand retail
outlet because of their verity of Products. Theyoffer various products like apparels, Accessories, Toys, Fragrances, Beauty Products, Travellingproducts, Home Appliances, etc. They offer various products like Apparels, Fragrance & Beauty,Home & Travel, Gift ideas. Under this they have different Categories, Brands and Styles to offercustomers
. They have many other showrooms of Shopper‘s Stop in Delhi and NCR, so we can
say that they have long chain of retail outlets. They also offer online purchasing which meansthat they are using new technology to increase their sales.Department StoresDepartment stores are a major part of organized retailing. They serve the upper-middle andhigher income segments. Clothing, textiles and fashion accessories are the most importantproduct category sold by these retailers. The number of department stores has increasedmanifold since 2004. The number of outlets of Pantaloons has increased from 12 in 2004 to 28
in 2006; Shoppers’ Stop from 13 outlets in 2003 to 26 in
2006.The following document will be comparing the two popular departmental formats in the Indianretail market
 
WESTSIDE
 
SHOPPERS STOP
The location selected is
Garuda mall
, Bangalore

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