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Copyright 2004, Amazon.com 1
Emetrics Summit 2004
Front Line Internet Analytics at Amazon.com
Ronny Kohavi, Director of Data Mining and PersonalizationMatt Round, prior Director of Personalization
 
Copyright 2004, Amazon.com 2
AMAZON.COM
•Fortune 500 company•Over 41M active customers accounts•Order Fulfillment to More than 200Countries•World’s 74
th
most valuable brandahead of Levi’s, Motorola, Boeing,J&J, Starbucks, FedEx, Barbie(*)•Vision
 –Offer Earth’s Biggest Selection –Be Earth’s most customer-centriccompany
•American Customer SatisfactionIndex gave Amazon.com a score of88—the highest customer satisfactionscore ever recorded in any serviceindustry, online or off
 
5,2646101,6402,7623,1223,933
01,0002,0003,0004,0005,0006,0001998 1999 2000 2001 2002 2003
Amazon.com sales($ millions)(*) BusinessWeekAug 4, 2003
 
Copyright 2004, Amazon.com 3
Business Strategy
•Low Prices
 –Leverage fixed-costs –Enable 3
rd
party sellers to offer products, alongsideours, and set prices
•Convenience
 –Feature-rich content: recommendations, wishlists,registries, Search Inside the Book™ –Secure and trusted transaction environment –Fast, reliable fulfillment
•Wide Selection of Merchandise
 –Millions of unique products available –We want to be the destination of first resort
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