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Assignment4

Assignment4

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LOVELY PROFESSIONAL UNIVERSITY
Form/LPUO/AP-3
(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like
Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be
undertaken as a part of the continuous assessment for the Course)
Academic Activity 4
School ofBusiness
Department of Management
Name of the faculty member
:
Mr. Pankaj Jain, Mr. Harpreet
Course No.
MGT531
Course Title: Consumer Behavior
Class MBA
Semester I
Section: A & B
Batch 2008-10
Max. Marks
Date of Allotment:
06 Dec.
Date of Submission: 18December
Important: To be read before filling up the Plan format.
1.Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation,
Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous
assessment for the Course should be prepared separately as per the format at the start of the session.

2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify the organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying from the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments should also be specified in the assignment plans itself.

3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be
different or the organization on which the assignment is based should be different.
Roll
No.
(CB)
Reg. #
2020070-
Topic
No.
Objectives of
Academic Activity
Topic
Product/Brands
Model*
1
287
1
Developing skills in
Data Analysis

Examine the DDB
Needham data in Tables 1
through 7 for differences
among heavy consumers
of the following. Why do
you think these
differences exist? How
would you use these
insights to develop
marketing strategy?

Food delivered to home Report
Writing
2
294
1
Do
Do
Made pancakes Do
3
302
1
Do
Do
Purchased from mail catalog Do
4
311
1
Do
Do
Used a "price-off" coupon at
grocery store
Do
5
313
1
Do
Do
Attended a lecture Do
6
314
1
Do
Do
Went to movies Do
7
320
1
Do
Do
Took photographs Do
8
449
1
Do
Do
Used the Internet Do
9
331
1
Do
Do
Cooked outdoors Do
10
333
1
Do
Do
Jogged Do
11
340
1
Do
Do
Visited health club Do
1
12
346
1
Do
Do
Rented a video Do
13
349
1
Do
Do
Car trip over 100 miles Do
14
352
1
Do
Do
Attended church Do
15
353
1
Do
Do
Pain relievers Do
16
358
1
Do
Do
Shower gel Do
17
380
1
Do
Do
Dandruff Shampoo Do
18
382
1
Do
Do
Lipstick Do
19
384
1
Do
Do
Pre-sweetened cereal Do
20
487
1
Do
Do
Cigarettes Do
21
401
2
Do

Examine the DDB
Needham data. What
variable are most
associated with the
consumption of
following? To what extent
do these variables explain
why people consume
them

Food delivered to home Do
22
411
2
Do
Do
Made pancakes Do
23
412
2
Do
Do
Purchased from mail catalog Do
24
413
2
Do
Do
Used a "price-off" coupon at
grocery store
Do
25
418
2
Do
Do
Attended a lecture Do
26
423
2
Do
Do
Went to movies Do
27
434
2
Do
Do
Took photographs Do
28
462
2
Do
Do
Used the Internet Do
29
464
2
Do
Do
Cooked outdoors Do
30
479
2
Do
Do
Jogged Do
31
454
2
Do
Do
Visited health club Do
32
491
2
Do
Do
Rented a video Do
33
494
2
Do
Do
Car trip over 100 miles Do
34
497
2
Do
Do
Attended church Do
35
280
2
Do
Do
Pain relievers Do
36
285
2
Do
Do
Shower gel Do
37
297
2
Do
Do
Dandruff Shampoo Do
38
436
2
Do
Do
Lipstick Do
2
39
300
2
Do
Do
Pre-sweetened cereal Do
40
309
2
Do
Do
Cigarettes Do
41
310
3
Do

Examine the data in DDB
Needham Tables (1a, 2a,
3a, 4a ,5a, 6a, 7a)and find
out what characterizes
consumers \u2013

With a traditional role.
How do these
individuals differ from
those with a more
modern view

Do
42
328
3
Do
Do
Who subscribes strongly to the
cleanliness value
Do
43
329
3
Do
Do
Who are particularly responsive
to cause-related marketing?
Do
44
332
3
Do
Do
Who are active
recyclers?
Do
45
335
4
Do

Which demographic
variables are most closely
associated with heavy
consumption of the
following? What would
explain this association?
Which contributes most to
causing the consumption?
(See Tables 1 through 7)

Food delivered to home Do
46
344
4
Do
Do
Made pancakes Do
47
345
4
Do
Do
Purchased from mail catalog Do
48
350
4
Do
Do
Used a "price-off" coupon at
grocery store
Do
49
354
4
Do
Do
Attended a lecture Do
50
364
4
Do
Do
Went to movies Do
51
372
4
Do
Do
Took photographs Do
52
374
4
Do
Do
Used the Internet Do
53
376
4
Do
Do
Cooked outdoors Do
54
398
4
Do
Do
Jogged Do
55
400
4
Do
Do
Visited health club Do
56
407
4
Do
Do
Rented a video Do
57
446
4
Do
Do
Car trip over 100 miles Do
58
469
4
Do
Do
Attended church Do
59
488
4
Do
Do
Pain relievers Do
60
492
4
Do
Do
Shower gel Do
61
493
4
Do
Do
Dandruff Shampoo Do
3

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