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Winning in a Web 2.0 World: Metrics-Driven Success
WHITE PAPER
 
WHITE PAPER
Winning in a Web 2.0 World:Metrics-Driven Success
 
 Table of Contents
Executive Summary 4What is Web 2.0? 4Measuring Web 2.0 4How are my customers moving to Web 2.0? 5What are the business applications o Web 2.0 technologies? 5Where should I invest my marketing dollars? 7LIVE Profles in action 8Summary 10Web 2.0 at a glance 11
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