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   T   h  e   C   h  a   l   l  e  n  g  e  o   f   C  o  r  p  o  r  a   t  e   D   i  v  e  r  s   i   t  y   C  o  m  m  u  n   i  c  a   t   i  o  n  s  :
   A  c   h   i  e  v   i  n  g   S  u  s   t  a   i  n  a   b   i   l   i   t  y   i  n   D   i   f     c  u   l   t   T   i  m  e  s
The Challenge o Corporate DiversityCommunication:AchievingSustainability inDifcult Times
Published By:
October 12, 2009
 
II
M U S E  C  OMM U nI   C at I   O n S 
“The majoritysee the obstacles;the ew seethe objectives;history recordsthe successes o the latter, whileoblivion is thereward o theormer.”
 Alfred Armand Montapert
 
   T   h  e   C   h  a   l   l  e  n  g  e  o   f   C  o  r  p  o  r  a   t  e   D   i  v  e  r  s   i   t  y   C  o  m  m  u  n   i  c  a   t   i  o  n  s  :
   A  c   h   i  e  v   i  n  g   S  u  s   t  a   i  n  a   b   i   l   i   t  y   i  n   D   i   f     c  u   l   t   T   i  m  e  s
Execve Say:
In today’s increasingly competitivemarketplace, the importance of creating a diverse work environmenthas never been more important. Yet,economic conditions are placing addedpressures on many organizations,putting Diversity programs in thebudgetary cross-hairs. In light of these challenging conditions and theresulting belt-tightening measuresacross nearly every corporatedepartment, the time is ripe to reassesscorporate Diversity Communications.What has become readily apparentis that the sustainability of Diversityefforts is essential. Much likeecological sustainability, Diversityprograms must be protected andnurtured, or else we risk their veryextinction.For many organizations, the prospectof losing all of the progress madeto-date is simply untenable. The nextgeneration of diversity advocacy willbe built on the learnings made overthe past three decades of growth andunderstanding since the advent of the Equal Employment OpportunityCommission act of 1972. This newgeneration will inevitably learnfrom the best practices of the currentleadership that are on the cusp of retirement.While businesses must rst andforemost focus on their own survival,it is important to remember that theconsiderable Diversity advancementsforged by many organizationsrepresent an invaluable equityfor these companies and theiremployees. For this reason, currentbest practices must be recorded andhistorical data accumulated for thepurpose of enabling future trainingand development efforts of thenext generation of business leaders.Otherwise, as the great Americanphilosopher George Santayanafamously proffered – those who failto learn from history are doomed torepeat it.This opinion paper has been developedto provide executives with a timely
Wha has beceeady appaedg hesechaegg es s ha hessaaby  Dvesy es sessea.
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