RATIONALE OF THE STUDY

INVESTMENT ALTERNATIVES, is not just a project but an information

warehouse where I hae trie! m" best to simp#if" the content in such a
manner that een a #a"man can un!erstan! it$
This project has tru#" he#pe! me a #ot to %ain insi%hts about arious
inestment instruments$ I hae trie! to coer as much as possib#e
information, but !ue to astness of the subject, the in&!epth stu!" of the
subject was not possib#e$ So, the information is brief an! in precise form$
It coers arious inestment ehic#es such as sain%s a'c, (), **(,
insurance, mutua# fun!s, rea# estate, share mar+et, etc$
Last#", I hae trie! to !o a comparatie ana#"sis of a## the inestment
instruments an! hae trie! to proe that Share Mar+et is the best option for
inestors ,not specu#ator- who shou#! hae their fun!amenta#s c#ear before
enterin% the share mar+et$
LITERATURE REVIEW
Tis money that begets money English Proverb.
!oney is bette" than #o$e"ty% i& on'y &o" &inan(ia' "easons) * Woody Allen.
On'y b+y something that yo+,- be #e"&e(t'y ha##y to ho'- i& the ma".et sh+t -o/n
&o" 01 yea"s) * Warren Buffett.
The &o+" most -ange"o+s /o"-s in in$esting a"e This time it,s -i&&e"ent,) Sir
John Templeton.
In in$esting money the amo+nt o& inte"est yo+ /ant sho+'- -e#en- on /hethe" yo+
/ant to eat /e'' o" s'ee# /e'')* Kenfield Morley.
S+((ess&+' in$esting is anti(i#ating the anti(i#ations o& othe"s2)* John Maynard
Keynes.
The geni+s o& in$esting is "e(ogni3ing the -i"e(tion o& a t"en- * not (at(hing highs
an- 'o/s)* Anonymous.
4a#ita' as s+(h is not e$i'5 it is its /"ong +se that is e$i'2 4a#ita' in some &o"m o"
othe" /i'' a'/ays be nee-e-) * Mahatma andhi.
O67E4TIVES8
.$To +now the arious inestment a#ternatie an! strate%" a!opte! b"
sa#arie! c#ass peop#e$
/$To stu!" the cha##en%es ,impact 0return on inestment,R1I- of arious
inestment strate%ies $
2$To assess the #atest tren! in inestment strate%" a!opte! b" serice c#ass
peop#e$$
3$To +now the perception of serice c#ass peop#e of !ifferent t"pe of
inestment approaches,pattern,amount of inestment$
RESEAR4H !ETHODOLO9Y
RESEAR4H DESI9N4
)escriptie research !esi%n is use! in this research$ It inc#u!es sure" an!
fact fin!in% in5uiries of !ifferent +in!s$ The major purpose of !escriptie
research is !escription of the state of the affairs, as it e6ists at present$
DATA 4OLLE4TION4
There are two sources throu%h which !ata is co##ecte!$

:"ima"y Data4*rimar" !ata to be co##ecte! main#" throu%h structure!
5uestionnaire$
The 5uestions wi## !esi%n in an easi#" un!erstan!ab#e manner that the
respon!ents ma" not hae an" !ifficu#t" in answerin% them$
Se(on-a"y Data4Secon!ar" !ata to be obtaine! throu%h websites, boo+s,
an! on#ine ma%a7ines an! journa#s$

SA!:LIN9 DESI9N
a$ *rojecte! Samp#in% techni5ue 4 Simp#e Ran!om Samp#in%
b$ *rojecte! Samp#e si7e 4 .88
c$ *rojecte! Samp#in% area 4 Rewa
E;:E4TED OUT4O!E OF THE STUDY
6y this "esea"(h% /e /i'' ana'y3e on the &o''o/ing to#i(s8
02Inte"est in in$estment8A"e #eo#'e inte"este- in in$esting an-
/hat a"e thei" (o"e se(to"s o& in$esting2
<2:"e&e"ab'e in$esting se(to"8
*eop#e sha## be as+ about their preferab#e inestin% sector amon% e5uit",
mutua# fun!, insurance, an! other sector #i+e rea# estate, u#ip, f! etc$ here the
man" respon!ent choose more than . option$
=2Inte"est on &+t+"e in$esting8
if the" hae an" interest to inest in future
>2:e"io- o& in$esting8
*eop#e are as+e! about their term of inestment$9 option wi## be %ien$
9$Sa$ings &"om in(ome8
?26asis o& in$esting8
:$A%e wise ana#"7e! of intereste! person of e5uit" mar+et$
4HA:TER :LAN
4ha#te" *0 Int"o-+(tion
4ha#te" *< Lite"at+"e "e$ie/
4ha#te" = Ob@e(ti$es
4ha#te" > Hy#othesis
4ha#te" A Resea"(h metho-o'ogy
4ha#te" ? -ata ana'ysis an- Inte"#"etation
4ha#te" *B Fin-ings
4ha#te"*C s+ggestions an- "e(ommen-ations
4ha#te" *D Limitations
4ha#te" 01*4on('+sion
AnneE+"e
;I;LI1<RA*=>
?1TLER *=ILI*& MAR?ETIN< MANA<EMENT ANAL>SIS,*LANNIN<
IM*LEMENTATI1NS AN) @1NTR1L,*EARS1N E)A@ATI1N ./
T=

E)ITI1N-
RAMA>SBAM> VS AN) NAMA?AMAN S&MAR?ETIN<
MANA<EMENT *LANNIN<,IM*LETATI1N AN) @1NTR1L
,MA@MILLAN,2
R)
E)ITI1N-
RE(EREN@ES
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