The 4 level of commitment
Companies can become involved in e-business at the:-a)
Business process level
Pure play level
a) Activity level
The activity level is the lowest level of the pyramid affects individual business activities that cansave the firm money if automated using information technology or the internet. In this low-risk area, the firm realizes cost reductions through e-business effective and efficiencies.The main e-business models at the activity level includes
online purchasing, order processing,e-mail, content publishing, order processing, e-mail, content publishing, businessintelligence, online advertising, online sales promotion,
dynamic pricing strategies
.There are some descriptions of the business model:-a.
- This model occurs when online retailers automate internettransactions created by customers. b.
Online Purchasing -
Firms can use the Web to place orders with suppliers, thusautomating the activity. Normally this activity is not a marketing function, but whenretailers such as Wal-Mart created automated order processing throughout the supplychain, it had a huge impact on marketing.c.
- In this model, companies create valuable content or services ontheir Web sites, draw lots of traffic, and sell advertising. In another type of content