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The Really Useful Guide to Social Media

The Really Useful Guide to Social Media

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Published by bigmouthmedia
The Really Useful Guide to Social Media, from bigmouthmedia, introduces key facts and figures from the UK's largest survey of businesses, their social media skills and plans. The guide also gives practical tips, tricks and advice for companies wishing to engage in a social media campaign of their own.
The Really Useful Guide to Social Media, from bigmouthmedia, introduces key facts and figures from the UK's largest survey of businesses, their social media skills and plans. The guide also gives practical tips, tricks and advice for companies wishing to engage in a social media campaign of their own.

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Published by: bigmouthmedia on Nov 27, 2009
Copyright:Attribution Non-commercial

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03/14/2013

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 S o c i a l  M e d i a T i m e l i n e H o w  g o o d
 
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 S o c i a l  M e d i a
SEO SOCIAL MEDIA PPC AFFILIATES DISPLAY ONLINE PR IN 10 COUNTRIES 30 LANGUAGES
 
A
brief history
and
evolutionarytimeline
 WHA T IS SOCIAL MEDIA ?
 W hereas  indus tr ia l med ia suc h as  te le v is ion, rad io and ne wspapers cos t a pac k e t  to se t up,  w i t h soc ia l med ia  t he cos ts o f en tr y are e x treme l y  lo w and an yone can  ta k e par t. T ha t co vers a  wor ld o f  wonders  inc lud ing  b logs, m icro b logs, soc ia l ne t wor k s,  forums,  ins tan t messag ing ne t wor k s and mu l t imed ia  fi le s har ing s i tes - an y w here  t ha t users crea te and s hare  in forma t ion.
When eBay bought Skype for $2.6bn and Rupert Murdoch'sNewscorp snapped up MySpace for $580million in 2005,people suddenly began to think that there really might besomething in this online communication thing
.
 
 Then in 2007, when Microsoft handed over $240million for a tiny 1.6% stake in the socialnetworking site Facebook, a lot more businesses started getting excited about the idea of talking online.But it was in 2009 - when twitter topped 55 million users and became a key battlegroundin elections everywhere from the United States to Iran - that the full mind-bogglingpotential of social media suddenly became abundantly clear.* The internet has always been about communication and sharing. The first electronicbulletin board service launched in 1979. Commercial online services offering onlinecommunication and chat such as Compuserve began to proliferate in the 1980s and bythe end of the decade, dozens of modem based services were competing to provideusers with a conduit to the burgeoning electronic talking shop. The early ‘90s brought the web, and almost immediately as they logged on users flockedto Usenet - the original home of online conversation - which by 1995 was habituated bymillions of users worldwide. As the phenomenon grew the talk spread across a proliferatinglabyrinth of forums and chatrooms, and it became clear that one of the main things peoplewanted to do online was communicate, collaborate and share.As the 21st Century approached people began working on ways of pulling theseconversational strands together and the first social networking site as we know them today,Six Degrees.com, opened its doors in 1997. It shut them again in 2000, but by then thegenie was already out of the bottle. Within a year the professional networking site Ryzehad begun reaching out to the business community and was soon to be followed by a rashof new services including Friendster, LinkedIN, Orkut and, eventually, Facebook.Social media had arrived, and it wasn't long before the commercial world began lookingfor ways to exploit it. Marketing activity using the new channels began to grow rapidly,and in 2008 commercial interest in online conversations reached a tipping point with theBeijing Olympic Games, which saw Panasonic, Samsung, McDonalds, Volkswagen, Nike andPepsiCo launch simultaneous campaigns designed to cash in on the phenomenon. Today, with the world's biggest brands now enjoying social media success, the marketshows no sign of slowing down. Coca-Cola regularly communicates with consumers via its3.7million member Facebook group, Ford has chosen to push its new Fiesta range byhaving 100 recipients of free cars record their every move on YouTube, Flickr or Twitter andDell sells direct to the public via its own customer blog and a range of online tools.Nobody can tell you exactly what the next 12 months holds for social media, much less thenext 10 years, but what is clear is that whatever form the phenomenon takes on next,every successful business will need to be at the heart of it.
*Thiscame asabitof surprise to many.Nobody knowsquite why,because itdoesn'tseem particularly remarkable thatpeople shouldwantto talk to otherpeople in the the firstplace,butthat'swhathappenedanyway.
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2008
Beijing Olympics sees launch of social media campaigns from McDonalds, Panasonic & Nike
2009
Social Media goes nuclear
 
(and your company)areat
Think you’ve got social media covered?Run through our 5 minute checklist to see if you’remaximising the benefits and avoiding the potentialdangers of the online revolution
YESTOTALNO
Do you know what your competitors are doing with social media and is itworking?Do you run a corporate or personal blog?Do you promote your blog by reading similar sites and engaging with theiraudience via comment boards?Have you signed up and customised your Twitter account?Are you using Twitter to distribute information about your products andservices, or to engage in industry discussions?Have you set up a profile page, fan page or group on Facebook to helppromote your products or services?Have you established a profile on leading alternative social networkingsites such as LinkedIN, Plaxo, Bebo or MySpace?
Are you syndicating your online content and channelling traffic to your siteusing popular social bookmarking sites like Sphinn, Reddit and Digg?
Are you maximising your Google profile by distributing audio-visual mediaon sites such as Flickr and YouTube?
Are you taking advantage of any of the myriad of the available free moni-toring tools such as Google Alerts, Google Blog Search, and Backtype.com?
How do you measure up?
Award yourself one point for every time you answered‘yes’and rate your performance against our scale below
Have you created a clear set of policies for responding to enquires andcomments arriving via social media?
You’re missing out onmyriad opportunities topromote your brand tomillions of peopleworldwide. Go back toquestion one and startmaking some changes!but there’s still work todo. You need to spend alittle more timedeveloping your socialmedia strategy tomaximise its benefits.You’re well on your wayto mastering socialmedia. Just fill in anygaps and remember tokeep at it - the bestcampaigns are longterm.
1 - 45 -89 -12
Oh dearNot Bad...
Congratulations!
Do you have a good understanding of the way social media is being used inyour market sector?
how good
 
you
 
social media?

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