Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Marketing strategy and services in the library

Marketing strategy and services in the library

Ratings: (0)|Views: 43 |Likes:
Published by api-19666393

More info:

Published by: api-19666393 on Nov 27, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

03/18/2014

pdf

text

original

To
The Organising secretary,
PSG Institute of management
Coimbatore \u2013 641 004
Sir,
Sub:- Abstract National conference -reg.
I am P. Yesudoss working as a Asst. Librarian in SRM University at chennai.
Here with I am sending my abstract entitled \u201c Marketing strategy and
services in the library a practical approach\u201dfor National Conference on
Re- Engineering of Library & Information service conduct by you on Feb-1&2
-2008. So please kindly accept my abstract.
Thanking you
P.YESUDOSS
Asst. Librarian,
S.R.M. University,
Kattankulathur - 603 203
KANCHEEPURAM
e-mail id:kpdos s@ mailci ty.com
Marketing strategy and services in the library: a practical approach
*P.YESUDOSS ** J.LISA SHEBA RANI
Abstract

Information has been considered as fourth resources in India; the new era of information age has brought remarkable recognition about the significance of information among the society, since without the information about other resources the value of those resources may not be fully understood. But information explosion has lead to information overload which creates barriers of non- accessible of information, because of lack of awareness. If applying effective communication or effective marketing strategy can change the non \u2013 accessible of information to accessible of information. The marketing concept is essential to any field of knowledge, whether it may be business or services point for achieve their objectives. Here the libraries consider as a service point, for to meeting the users needs and expectations effectively, which is a common objective of any library also. So to achieve this kind of common objectives in the libraries or enable the library activities, services, and resources etc, only by applying effective marketing strategies.

*
P.YESUDOSS, Asst. Librarian, S.R.M. University, Kattankulathur - 603 203

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->