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    Hayabusa translates directly from the Japanese as Peregrine Falcon. Launched in Spain on Catalunya circuit in April,1999. First bike to break 300 kph barrier.

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    SUZUKI case presentation

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    Hayabusa translates directly from the Japanese as Peregrine Falcon. Launched in Spain on Catalunya circuit in April,1999. First bike to break 300 kph barrier.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    109 views12 pages

    SUZUKI Case Presentation

    Uploaded by

    Lawi Anupam
    Hayabusa translates directly from the Japanese as Peregrine Falcon. Launched in Spain on Catalunya circuit in April,1999. First bike to break 300 kph barrier.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Ms.

    Vinita
    Mr. Sravan Kumar
    Sahu
    Mr. Sheikh Rozal
    Ms.Lawi Anupam
    Mr. Debasis
    Chakrabarthy
    Mr. Chanakya Mishra
    GITAM Institue of International BusinessMV
    Mr. Bijeesh
    HAYABUSA

    $11,999
    Introduction
    World’s fastest bike.
    Also known as GSX1300R.
    It is a hyper sport bike introduced by Suzuki in
    1999.
    The name Hayabusa translates directly from the
    Japanese as Peregrine Falcon.
    It is powered by a 1299 cc (79.2 cu in) inline-4
    liquid-cooled engine.
    Launched in Spain on Catalunya circuit in
    April,1999.
    First bike to break 300 kph barrier.
    Bike named by Akihiko Muramatsu.
    Kanji symbol- strong and fast.
    Changes from 1999 to 2008
    1999-2007 2008
    ENGINE 1299 cc (79 cu in), 4- 1340 cc (82 cu in), 4-stroke,
    stroke, four-cylinder, four-cylinder, liquid-cooled,
    liquid-cooled, DOHC, 16- DOHC, 16-valve
    valve

    BORE 81.0 x 63.0 mm 81.0 x 65.0 mm


    STROKE
    COMPRESSI 11.0:1 12.5:1
    ON STROKE

    POWER 151.1 hp (113 kW) 171 hp (128 kW)


    TORQUE 93.4 lb·ft (127 N·m) @ 102.3 lb·ft (139 N·m)
    6750 rpm
    FUEL Keihen /Denso Fuel Fuel Injection
    SYSTEM Injection
    Portfolio Matrix

    Hayabus Biplane
    a GSX-R1000
    B-King
    TOWS Analysis
    THREATS OPPURTUNITIES
    •Import duty of 105% •Tourism Department
    •Lack of Infrastructure •Film Industry
    •More hype regarding Sales •Globalization (Free Trade)
    •Competition from Honda, •Increase in number of
    Yamaha Millionaires

    WEAKNESS STRENGTHS
    •Lack of Service Centres & •High Brand Value
    Spare parts •Good Appeal to the Youth
    •Engine Temperature Issues •Fastest Bike
    •Throttle Issue •Excellent Sporty Look
    •Violation of Traffic Rules
    •High Cost
    Price list of Hayabusa
    Australia - $18490
    Brazil - $25680
    Canada - $15099
    Denmark - $30000
    Japan - ¥ 1250000
    New Zealand - $19990
    U.S.A - $11999
    U.K - £ 8999
    India - Rs.1100000 (approx)
    Competitors
    SUZUKI GSX1300R HAYABUSA
    YAMAHA YZF-R1
    KAWASAKI NINJA ZX-14
    HONDA CBR 1100XX BLACKBIRD
    DUCATI SUPERBIKE 1098 R
    Focused Strategy
    It should focus on NRI’s and foreigners
    living in India.
    Young CEO, who loves biking.
    They should focus on metros, tier 2&3
    cities.
    Who have car worth above Rs 10 lakh.
    Persons with good name and fame in the
    society.
    They should appoint famous sportspersons
    like Dhoni as brand ambassador.
    Differentiation Strategy
    Hayabusa should launch different products
    such as-
    Cruiser version of Hayabusa - For long
    distance purpose.
    Sports version of Hayabusa - For racing
    purpose.
    Model which would be suitable for Indian
    roads such as R15 of Yamaha.
    SUZUKI Yamaha YZF- Kawasaki Honda Ducati
    GSX1300R R1 Ninja ZX-14 CBR1100XX Superbike
    HAYABUSA 1098 R

    Category Sports Sports Sports Sports Sports

    Displacement 1340.00 cc 998.00 cc 1352cc 1137 cc 1198.4cc

    Engine type In-line four In-line four In-line four Liquid-cooled V2

    Stroke 4 4 4 4 4

    Compression 12.5:1 12.7:1 12.2:1 11.0:1 12.8:1

    Power 170bhp@ 175 131 150bhp@9500rp 180bhp@9750rp


    9500rpm bhp@12500rpm bhp@10500rpm m m

    Torque 127nm@6750rpm 113nm@10000rp 134 nm@7500 119nm@7250rpm 134nm@7750rpm


    m rpm
    Fuel system Injection Injection Injection Computer- Injection
    controlled digital
    transistorised

    Gearbox 6-speed 6-speed 5 Manual 6-speed 6 Speed

    Fuel control DOHC DOHC DOHC DOHC Desmodromic


    valve control
    Dry weight 215.0 kg (dry) 173.0 kg (dry) 210.0 kg (dry) 223 kg 171.0 kg

    Ground 120 mm (4.7 155 mm (6.1 119.38mm (4.7 130 mm 130 mm


    clearance inches) inches) in.)

    Fuel capacity 21.00 litres 17.97 litres 20.00 litres 22.00 litres 15.50litres

    Max Speed 332kph 290kph 308.0 kmh 275.0 kmh 300 kph

    0-100 km/h (0- 2.900seconds 3.100 seconds 5.75 seconds 2.900 seconds less than 2.5
    62 mph) seconds
    l th e
    n v e i
    t o u e o f
    a d y ie n c
    r e e r
    Get ing exp g……..
    x c it a c in
    e t o r r
    m o

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