Strategy, Operations and Tactics per Year

To be the best Green Company in the world -- in

the eyes of our customers, shareholders, vendors,
communities and people.
To be the global leader in terms of Sustainability;
and create sustainable solutions essential to
ensuring a better, safer and healthier life for
people everywhere.
To continually improve our performance and at
the same time, be admired for our partnerships,
people and performance.
Vision
Our Mission revolves around the Most Important Entities
associated with the Triple Bottom Line: - People, Planet
and Profits.
People: - We believe that People are the biggest assets of
an Organization and with their assistance, we would strive
hard to serve the society purposefully.
Planet: - We would try reducing the atrocities perpetrated
against Mother Earth by us Humans and would want to
make our Planet a better place to live in.
Profits: - We would make our services economically
feasible and viable, such that they can be afforded by one
and all; and at the same time, would see to it that the
society may reap the fruits that we have sown.
Mission
Be the
Trendsett
ers
Collaborat
ions and
Partnershi
ps
Commitm
ent to the
core
Green
Thinking,
Sustainabl
e Living
Integrity
and
Accounta
bility
Passion in
whatever
we do
Path
Breaking
Leadershi
p
Sticking
together
in
Prosperity
and
Adversity
The 10P
Approach
TQM
Under
Promise,
Over
Delivery
Work
Hard but
Act Smart
Aspirations
To get involved full
time individually and
ensure maximum
productivity from all
To negate all the O.C.
and be stable at the
Beginning of Next FY
2014-15
To move into a New
Office Space, with
Employees working
under Us in next FY
Direction
Keep moving
towards achieving
the goals of Our
Organizations
Strategy
Evaluate the Path at
all points, through
regular Meetings and
Feedback sessions
Brainstorm your way
through most cases,
so that the most
optimal and feasible
solution can be
arrived at
Goals
To be able to provide
Our Best Services to
the Maximum No. of
Clients
To ensure that we do
not deviate from Our
Vision and Mission
Statements, and
achieve what we
have set out to
achieve
To continuously
innovate, update and
upgrade ourselves so
that we do not miss
out on any
opportunity
Planning
Focus simultaneously
on 3-4 Business
Ideas, but never lose
sight of any Business
Idea while
concentrating more
on another Idea
Take Baby Steps
rather than Giant
Strides, go Slow but
Steady
Look for Business
Opportunities, by
keeping your Eyes
and Ears open at all
times
Thinking
Maintain the Right
Energy, a Positive
Frame of Mind and
never get bogged
down
Undertake
Qualitative as well as
Quantitative Analysis
of Our Actions
Never adopt Small
Thinking and present
your ideas , without
any inhibitions,
before one and all,
however silly they
may be
April to June
Minimum 5 Tie-Ups for
EcoRays (One Company
per Sector),
MANDATORY (ensure
Requirements from ALL
the 5) + at least 3-4
Environment Companies
for Green Spin
At least 2 Import
Shipments should arrive
and to ensure their
sales
Understand the Concept
of Organic Farming as
that would be a possible
Area of Focus in the
Next Quarter
July to September
Expand the Clientele as
well as Sectoral Reach
for EcoRays(2 Clients
per Sector for the Initial
5 Sectors appointed
earlier; and at least 1
Company for Newly
appointed 5 Sectors) +
add 5 more
Environment Companies
in the Green Spin
Umbrella
Import already
identified products and
simultaneously research
upon Organic and
EcoFriendly Products
(Import and Initiate
Sales if possible)
Help Vishal develop his
Organic Brand (by
various means), and
understand the Nuances
of Organic Trade
October to December
Concentrate on New
Strategic Tie-ups, for
EcoRays, for New
Sectors appointed in the
2
nd
Quarter and have 1
Company more on
Board as Our Clients +
Adopt Aggressive
Marketing Strategy to
ensure at least 5 more
Environment Companies
get converted into Our
Clients (very Important
if we have to attain Our
VISION)
Import Normal Products
as well as GREEN
Products in Full Flow
Focus on arranging
Exhibitions, Organic
Tours (HIGHEST), and
initiate Organic Trade
January to March
No more Tie-ups; Focus
on existing Companies
and service them to the
best possible extent, to
stretch beyond our
limits
Import the NEW IN
MARKET Products,
while keeping a keen
Attention to Detail to all
the happenings in the
GREEN Arena
Ensure that Organic
Trade does well and
Organic Farming
Initiative of Ours comes
full circle in this period