employ will favor a course of action thatenables him to conduct a continuing series of declines followed by short advances.He will tend to avoid a straight-line decline,which would cause very heavy selling,thereby causing him to acquire an inventoryof stock that he would be able to dispose of only in the course of what have to be a longterm, rather than a short term, rally. Thus inthe course of a routine decline of 1000 to2000 points in the Dow, as specialists trendstock prices lower, they will generally rallyprices as often as they drop them, the major different being that the amounts of thedeclines will be on balance, greater than theadvances.Naturally, when the specialist wishes toconduct a major rally, he will either conduct along period of accumulations at a low criticalprice level or he will employ a sharp straight-line decline as h rushes toward a bottom. It isthe fear engineered by a sharp drop in pricesthat allows him to accumulate the largestamount of stock possible in the shortest timebecause of the “
panic selling
” that alwayshappens when the markets drop 1000 or more points in a four or five day period.As I mentioned earlier, whether it is a movetoward the stocks low or high, the short saleenables specialists to determine the short;intermediate-, and long-term price objectivesof their stocks. Using the short sale,specialists in active stocks like GeneralMotors, Lehman Brothers, or General Electric,for example, can halt the advance or declineof their stock at whatever prices they wish.The specialist employs his short sale in thecontext of the following process:
1)His main objective is to accumulate stock at itslows and then rally stock prices higher.2)By rallying stock prices he stimulates publicdemand for his stock. The larger the priceadvance, the greater the demand for his stock.(More often than not, this demand will occur the day after the advance).3)Once public demand has allowed him to sell off his inventory at retail price levels, in order tosupply additional demand for his stock, he thensells short-at what are often times even higher retail price levels.4)Since the profitability of his short salesdepends on a subsequent decline in his stock,he will tend to limit the extent of any additionaladvance beyond the price levels at which hesold short. For practical purposes it can besaid that once he begins to sell short he will tryto limit his short selling (depending on theprice of the stock) to within a two-to-five pointrange. Once he halts his stocks advance,demand soon thereafter begins to dry up.5)When this happens, the specialist is in aposition to begin the movement of his stock’sprice toward lower price levels.6)As his stock declines from the high, he mayencounter heavy public selling. He can thenuse his short sale position to absorb thatselling by covering his short sales.
You must reconcile yourself to the fact (andlearn to exploit it) that the specialist is able tocontrol both advances and declines throughthe use of his short selling.Nothing revels the specialist’s inventoryobjectives more conclusively than the manner in which price is used to influence volume.Most investors take no account of theimplications of different volume characteristicsthat exist in one stock or between one stockand another. To the average investor theprice of the stock is all that matters. To thespecialist, however, the function of price is theintercourse it has with volume. A stock’svolume characteristics, therefore, are themeans by which the investor may determinethat a change is taking place or about to takeplace in that stock or in the internal character of the market.The higher the specialist advances the priceof, say, a stock like Lehman Brothers from$60 to $90 in the course of a rally, for example, the greater will be the demand, or volume, that this specialist will be able toproduce for his stock. If the specialist raisesthe price substantially, he will also expect toincrease volume materially. Once again wecome to the conclusion fundamentallydifferent from that now held by investors, (IE),
it is not demand that causes rising stock prices,
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