Pace in Gujranwala is aimed to provide the quality and convenience to people of Gujranwala under one roof. Colorful, modern and built on the principle of giving local and foreign entrepreneurs a chance to increase their businesses, Pace at Gujranwala is an ideal investment.
We will start off the project with research. The first step will be to acquire the information about the company which has started this mega project in Gujranwala and the influencers in the market. After that we will design our questionnaire guide. This will be an imperative task because we will have to make sure that we cover all variables in order to get all sort of date we need for fulfilling our research objectives and not disclosing the purpose of the visit to the subjects. After covering all the aspects related to our project, we will need to put the questions in any orderly manner while considering our potential respondents\u2019 convenience. We will have to consider even the minutest details because we want the subjects to answer us accurately as they form a pivotal part of our project. While conducting our interviews we will give real significance to three attributes: identifying the influencers, obtain feedback and Pace Vs other shopping malls in Gujranwala.
In total we will conduct 100 interviews from general public, 100 interviews from shop owners in Pace, 50 interviews from shop owners of different shopping malls and 50 interviews from investors of different shopping malls. This will be done to effectively analyze the influencers and the scope of Pace. The interviews will be conducted from the major areas of Gujranwala.
Data analysis will be done with SPSS. The main focus of our analysis will be on the statistical techniques: T-Testing and Frequency Distribution. Both these approaches are data reduction techniques in which the objective is to identify the minimum
enable us to streamline the focus upon the identified attributes. Our analysis will also include general inferences drawn from the responses and personal observations that will be made during the surveys.
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