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BUYER POWER
1.Buyer Choice-(People’s trust)
Standard Chartered Bank 
It is a London Based bank. Although the bank islocated in Britain ,still a huge chunk of its revenuesoriginate from the continents of Asia Africa andmiddle East.
In India, the Standard Chartered Bank introduced itsfirst branch in Kolkata on 12th of April 1858.
Citibank 
Citibank is one of the largest banks in the U.S
Citibank had been founded in the year 1812
 
Deutsche Bank 
Deutsche Bank started its operations In India in 1994.Presently, Deutsche Bank operates with staff strengthof more than 500 people
HSBC Bank Ltd
With a loan-deposit ratio of 90%, HSBC Bank is one of the five British banks that claim to have moredeposits than loans.
Such a high loan-deposit ratio of the bank has beenable to retain the trust of its investors and customers,keeping them assured of its financial strengths.
 
Change cost/Frequency
Frequency is the number of occurrences of arepeating event per unit time.
 The change of customer pertaining to banking isvery low.
Individual or HNI does not often change theirbank account often.
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