BUYER POWER
1.Buyer Choice-(People’s trust)
Standard Chartered Bank
•
It is a London Based bank. Although the bank islocated in Britain ,still a huge chunk of its revenuesoriginate from the continents of Asia Africa andmiddle East.
•
In India, the Standard Chartered Bank introduced itsfirst branch in Kolkata on 12th of April 1858.
Citibank
•
Citibank is one of the largest banks in the U.S
•
Citibank had been founded in the year 1812