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Table Of Contents

A. FRANCHISING DEFINED
1. Franchising -A New Concept in China
2. Direct Franchising
a. The Wholly Foreign-Owned Enterprise
B. JOINT VENTURE STRUCTURES
C. CHINA'S FRAMEWORK OF LAWS
1. Trademark Laws
2. Trade Secret Protection
E. CONTRACT LAW IN CHINA
A. DEVELOPING A BUSINESS STRUCTURE
1. Initial Entry into the Chinese Market
a. The WFOE as the Test Outlet
b. The Joint Venture as the Test Outlet
2. Developing the Franchise System
1. Lack of Transparency and Corruption
2. Decentralization of Government
C. NAVIGATING THE PROBLEMS INHERENT IN THE LAWS
1. Trademark Protection Falls Short
III. RECOMMENDATIONS
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Franchising in China- Legal Challenges When First Entering the Ch

Franchising in China- Legal Challenges When First Entering the Ch

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Published by nosweat77
IKEA strategies into entering china and how IKEA continues his business until now
IKEA strategies into entering china and how IKEA continues his business until now

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Published by: nosweat77 on Jul 06, 2014
Copyright:Traditional Copyright: All rights reserved

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07/17/2014

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