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Nilgiris is a Supermarket Chain in South India, Which Is

Nilgiris is a Supermarket Chain in South India, Which Is

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Published by lbhuvana

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Published by: lbhuvana on Nov 28, 2009
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09/15/2010

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Nilgiris
is a supermarket chain in SouthIndia, which is very popular among the locals for its good quality products and self-service shopping experience. It is also one of the oldestsupermarket chains in India with origins dating back to 1905 and hence its products aresold under the brand name of "Nilgiris 1905". Also, unlike almost all other supermarketsand grocery shops in India, Nilgiris sells its own products among other brands.The origin of this supermarket chain can be traced back to Muthusamy Mudaliar, whowas a mail runner for the British in colonial India. Muthusamy carried letters and chequesfor the British fromMettupalayamto the hill stations of  OotyandCoonoor . As he was flooded with requests to carry dairy products and other items, he opened a small shop in1905, after buying the butter business of an Englishman in Vannarpet and soon, "The Nilgiri Dairy Farm Ltd." was established. In 1936, he moved his shop to Brigade Road,Bangalore. The Nilgiri Dairy Farm Ltd. specialized in dairy, dairy products, bakery andchocolates. Muthusamy's son Chenniappan expanded the company by setting up a modeststore in Bangalore to sell Nilgiris' own products. However, after Chenniappan's visit tothe U.S. and Europe, this modest store was expanded into a supermarket. ThoughChenniappan was influenced by the supermarket concept in the U.S. and Europe, hedeveloped the Nilgiris supermarket to fit in with the local culture and set guidelines for its growth. Soon, the Nilgiris supermarket chain spread toChennai, Erodeand Coimbatore.In September–October 2006, Actis, a UK-based private equity investor, invested US$65million in the Nilgiris Group in order to strengthen the group's manufacturing andfranchising operations in South India. This investment has given Actis a controllinginterest (more than 51% stake) in the Nilgiris group.

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