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The Boeing Company
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Running head: THE BOEING COMPANY CASE STUDYThe Boeing Company Case StudyEric PuntArgosy UniversityB7628 OnlineProfessor: Dr. Anthony PetroyApril 15, 2009
 
The Boeing Company
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AbstractIntroduction to The Boeing Company: personnel, products, locations. Examination of Boeing innovation practices, citation from: The Boeing Company Web Site, 2007 Annual Report, James McNerney, thecurrent Chief Executive Officer, and David Swain, retired Vice President. Current and historical aviationinnovation challenges, innovation system application, role of ethics, The Boeing Company centralizedinnovation management practices. Failure of effective innovative practices during the development of commercial supersonic transportation aircraft reviewed.
 
The Boeing Company
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Table of Contents
 Table of Contents .................................................................................................................. 3Aviation Innovation History ................................................................................................... 9Innovation Systems Theory ................................................................................................... 9Challenges Faced ................................................................................................................ 12SWOT .................................................................................................................................. 13Ethics in Innovation ............................................................................................................. 16Leadership Ethics ............................................................................................................. 16Literature Review ................................................................................................................ 17Boeing ............................................................................................................................. 17Summary of Boeing ..................................................................................................... 18Innovation ........................................................................................................................ 19Leadership ....................................................................................................................... 22Summary of Leadership ................................................................................................ 29Principles and Practices for Implementing Innovation ........................................................ 30Research Summary ............................................................................................................. 34Boeing and Innovation .................................................................................................... 34.................................................................................................................................... 34Aviation and Innovation ................................................................................................ 35Innovation System and Boeing ........................................................................................ 35Ethics and Leadership in Innovation ................................................................................ 36Conclusions ......................................................................................................................... 36
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