“He died when he was alive.” ‘Alive’ because he wastravelling, exploring, learning, taking risks, chasingdreams…forever. Paulo Coelho’s ‘The Alchemist’ is alegendary book, a way to be and an illustrationof this very philosophy of life.
(n.) A practitioner of alchemy.
(n.) An imaginary art which aimedto transmute the baser metals into gold, tofind the panacea, or universal remedy fordiseases…(n.) A mixed metal composedmainly of brass, formerly used for variousutensils (n.) Miraculous power of transmuting something common into something precious.
At Xavier Institute of Management Bhubaneswar’s(XIMB) PGDBM program, ‘The Alchemist’ comes alive every day.In fact, this has been the veryessence of the XIMB inspiration.The students make a journey.Then the journey makes them.It initiates and begins to flower at XIMB.
1PLACEMENT BROCHURE 2010