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Customer Buying Behaviour

Customer Buying Behaviour

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Published by preeyankagupta

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Published by: preeyankagupta on Nov 28, 2009
Copyright:Attribution Non-commercial


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How consumers purchase products providesterrific direction for a retailer. It helps theretailer decide what categories to carry aswell as how to place, price and promotecategories. The components of buyingbehavior provide a simple but extremelypowerful formula for driving sales successesdown to the category, brand and item level.Knowing your customer also means you canchoose the right level of service, storeambience and facilities.
Today’s customers knowwhat they want. They aresavvy purchasers,understand quality, are value-driven and practicalA retailer must respond to theway a customer shops, or beleft far behind

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