Project Report On Globals Inc. Bangalore

RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 Page 1 of
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CHAPTER 1 INTRODUCTION
1.1 GENERAL INTRODUCTION ABOUT THE SECTOR:-
The Internet has opened up new opportunities for companies to market and
sell their products online. In the early days of Internet marketing and still
some of the more widely used methods are Pop-ups and Banners. Earlier
research and academic studies have proven these methods of being
perceived as irritating and more or less ignored. With this in mind, marketers
have been searching to find new and alternative ways of marketing, in
addition to the traditional methods. Eventually, when the trend of blogs and
communities began growing, so did the companies interests towards them.
Because of the new possible forms of marketing online, and due to the
companies increasing effort of receiving better value regarding their
advertisement budget, the purpose of this thesis is to examine if marketing
on sites such as blogs and communities are more positively perceived upon
among Internet users. In some cases, this has been examined in relation to
the more traditional means of online marketing. Furthermore, we examined
whether or not the tailoring of advertisements had more effect on users, and
if there were any differences in the general perception of blog- and
community advertisements among male and female consumers. The
empirical data needed was gathered quantitatively through an online survey,

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based on the consumer point of view of this matter.
As it became difficult to attain any response from
users of Internet blogs, the study became more focused on communities and
forums. The survey was placed on three communities within current areas of
interest; Home electronics, Sports and
training, and Family life. Furthermore, a conceptualization was made out of
the theoretical chapter, and was used for the analyzing of the data. The
results indicate that a majority of the respondents are more positive towards
advertisements on blogs and communities, as well as customized
advertisements within these mediums. It was further found that these
advertisements did not disrupt the surfer’s flow as much as traditional
mediums. The findings also show that a majority of the respondents are
aware of online advertisements in general, and just as many have developed
a dislike towards them. However, the male respondents have a more positive
view of advertisements on blogs and communities, than the female. The
same finding appeared in regard to tailored ads; while male consumers
consider these as more acceptable, the female respondents have an
indifferent opinion. To the question of why advertisement on these mediums
were more regarded upon, the most common response was due to these ads
being considered as more related to their interests.

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ITES Industry
It started with the onset of globalization in India during the early 1990s. The Indian
government initiated strategic economic reforms aimed at laying a strong foundation - a
firm stage for liberalization and privatization. Part of this initiative included the process of
promoting India as a major destination for the ITES sector. This has finally paid off.
ITES:
ITES refers to Information technology enabled services. BPO or Business process
outsourcing is the arm of ITES, which facilitates delivery of services through the use of
information technology. ITES services are diverse in nature. It's easier to understand by
segregating it as customer interactive services and back office operations for remote
customers. India based service providers can deliver services in diverse areas such as
finance, HR, administration, healthcare, telecommunication and manufacturing. Services
ranging from customer care, call centers and claims processing to medical transcription,
HR hiring, biotech research, Web sales/marketing and back-office operations such as

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accounting, data processing, and data mining harness the
power of IT. However, it necessitates transfer of ownership
and management of the process from the customer (offshore) to India-based service
provider in order to deliver service to remote areas through telecom and Internet medium.
Sensing its advantages, host of fortune 500 and fortune 1000 businesses of all sizes have
set up their own BPO units or have outsourced to Indian firms to reap the advantages of
this.
1.2 INDUSTRY PROFILE:-
a. ORIGIN AND DEVELOPMENT OF THE INDUSTRY:
The internet as we know it took off during the early 1990s, when the World
Wide Web (WWW) protocol was invented, and has since then become
incorporated as the backbone of advanced economies such as North America
and major parts of Europe and Asia. Around 1.3 billion people were
estimated to use the Internet at the end of 2007 (Internet world stats, 2008).
In relation to the world’s population, this gives 20 % as a total amount of the
world’s Internet users. While the less developed countries show a very low

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percentage, the developed countries have shown a
120 % annual growth in Internet use during the past
seven years (Internet world stats, 2008). Ever since the creation of the
Internet, the world of business has changed greatly with a redefinition in
areas like marketing and customer relations (Taylor quoted in Wright, 2006).
This medium opened up the doors for the conditions of conducting business
through electronic methods. The growth of the internet eventually lead to
hundreds of thousands of companies setting up shops online, gaining
millions of consumers worldwide as their customers. In the early days, the
average computer user might not have been able to use the Internet as we
use it today. With the arrival of easy-to- use web browsers, this medium went
from being an advanced, text-oriented, and specialized application into a
massive multimedia tool on a global scale. Some early speculators like Hein
and Rich (1997) quoted in Goldsmith and Lafferty
(2002) suggested that advertising on this medium would be more effective
due to its interactive nature. At that time, the most used marketing channels
were banner advertisements. Although the Internet users click through-rate
of this marketing method went from 30 % in 1994 to 0.3 % in 2002, marketers
still spent many billions of dollars each year on Internet advertising with
banners (Goldsmith and Lafferty, 2002).

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b. GROWTH AND PRESENT STATUS OF THE INDUSTRY:-
The on line marketing is passing through the best situation in its history.
This is due to the combination of long term changes, such as growing
diversity of information technology and the arrival of new or updated
technology, notably the Internet. Consumers have become better informed
than ever before, with the result that some of the traditional methods of
doing marketing and buying the products have become obsolete. The present

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philosophy of lifestyle and online marketing process
both have become indispensable today. The whole
western corporate industry people as well as Indian high profile society
believe in the same philosophy followed by the on line industry. Though the
nature of industry is changing day by day due to certain unavoidable forces
like fast life, increased competition, globalization, IT revolution etc. The past
15 years have witnessed major changes in the marketing industry and its
process of execution. Every day some new techniques come out or a new
process starts to serve the consumers in masterly fashion. Today there is a
lot of independent service proving companies are there which have no
relation with production and other related activity but they are very famous
for on line marketing service provider, like Amazon.com, msn etc. These all
are such agencies which play a role of mediator between company and client
and facilitate the on line marketing. These all situations with faster
communication and timely delivery system have proved on line marketing the
best marketing process around the world.
c. FUTURE OF THE INDUSTRY:-

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Reflecting on future prospects in online marketing,
immediate focus has to be on the changing nature of
technologies, taste and preferences, fast life etc. prove it that a glorious
future is waiting for it. While concentrating on improvements in the system
there are abundance of new technologies, software’s and other tools to make
it more and more attractive to make a grand appearance among the
consumers. Due to having the appropriate pricing, quality of service, financial
inclusion and other facilities the industry has a prosperous future. The
Internet, website, blog and portals have given a new dimension to the on line
marketing, the combination of all the services in our country as well as all
around the world has proved a track record in the field of latest services
provided to the customers and professionals, which have lent it considerable
credibility - both domestically and globally. This credibility enables the
industry to confidently carry the reforms forward to credibly maintain price
and quality of services, while enabling self-accelerating equitable growth at
elevated levels. The Indian consumers are said to be the 25 percent of the
respondents. Given the increased competition, and the implementation of new
and updated technologies in the near future, the industry of the country has
been showing the better response, said the survey. A majority of the
corporate employees, business persons and other such person who are not
having enough time to visit market physically prefer to go with the on line
marketing only. These all situations have provided a tremendous opportunity
to the on line marketing. In order to maintain the opportunity availability the
industry should focus on not only the quantity of the services but also on the
quality of the services.

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RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 Page 10
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2.1 Origin of the organization:-
Globals Inc is a multi national company founded in the year 2000 by Mr. Suhas Gopinath at
the age of 14 years at California, USA. Globals offers cost effective world class quality
solutions in web, software, mobile and multimedia. Globals has established offices in more
than 11 countries. Till date Globals has served more than 200 clients worldwide. They
always placed quality over quantity, mind over machine and unity over uni-opinion. The firm
is one of the few places on the earth where egoistic thoughts are out of question. There is a
lot of enthusiasm among the members to perform. This makes our work more streamlined
and solutions meet the prescribed time boundary.

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Vision Mission And Policy
The focal point of the firm is to provide a global arena for the youngsters to perform at the
corporate and the industry level giving emphasis to the skill sets of the individuals than their
academic qualifications.
We believe in doing things through proper channels for optimum results. Nothing else
would explain serving more than 200 clients worldwide. We at Globals understand we have
miles to go before even looking back. Hence we do not rest on our prior laurels. Laurels
come and go, progress is the only thing on our minds, and will be the same for the time to
come.
In a nut shell we are Globals, setting the global trend.
Globals Inc believes in teamwork and this makes our work more streamlined and solutions
meet the prescribed boundary.

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2.2 GROWTH AND DEVELOPMENT OF THE ORGANISATION:-
Growth of Globals pvt. Ltd. as on 5th June 2009.
Globals pvt. Ltd. is growing at 200% every two years the entire organization is custom of
his and works diligently at delivering customer satisfaction. It is partner of toys for many
organizations for all their daily works and calculations. Globals pvt. Ltd. keeps moving
forward at a faster pace, absorbing and assimilating technology, constantly identifying new
avenues of and building a loyal base of satisfied customers. Thanks to its many successes.
Globals pvt. Ltd. is today a trusted numerous large organizations, an excellent track record
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of customer acquisition and retention. Over the years it has
assiduously built 1000+ customers base.
2.3 PRESENT STATUS OF THE ORGANISATION:-
Globals develop cost effective, innovative world class quality solutions and products for a
number of well-known companies from small to Fortune 500 companies. Our experience
with these clients has taught us how unique the needs of individual companies really are,
and hence we consider every company as distinctive with a non-generic focus. Due to our
strict NDA with our clients, we may not be able to disclose the case studies on our client
projects, but for your reference we have listed out few of our featured clients:
• Verisign Inc., USA
• Edunar UK
• Government of India
• Opalesque.com, Germany
• VC4G.com
• Jain Group of Institutions, India
• Deepti Electronics and Electro-Optics Pvt. Ltd., India
• Children Services Inc., USA
• Maso Automotives, India

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How will working with Globals be cheaper?
While it’s true that a talented programmer in the US will be in the higher range, the actual
cost to company for every employee is substantially more. In addition to the salary, every
company needs to make other statutory payments for each employee. In addition, for each
role, there will be other infrastructure costs such as hardware, software, utility and space
costs that get added as overheads.
In the case of our team of programmers, you will not require all services on a continuous
basis. In a typical project, the analysis, architecture and design takes up approximately
15% of the time in terms of effort and costs approximately 20% of the total cost, project
management takes up approximately 20% of effort and 28% of cost, and development and
testing takes the remaining 65% effort and 52% of the cost.
On the whole, a 12 man month project that would take approximately a year for your
programmer in the US (costing you about $100,000) can be completed in about 6 months
by a team in India, and at an approximate total cost of $25,000.

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2.4 FUNCTIONAL DEPARTMENTS OF THE ORGANIZATION:-
IT Consultancy
IT plays a vital role in business strategy, but with technology developing so rapidly, and so
many complex options available, it is difficult for you to plan your IT investment. Our IT
Consultancy provides practical, jargon free advice to help clients steer a course through
this fast changing and often complex area. Globals’ IT Consultancy team can help you to
unleash the true potential of your organization’s investment in IT, by offering independent
expert advice at all levels, in the following areas:
Information and IT Strategy
We will help your organization to develop a pragmatic and realistic IT strategy which
defines where you are, where you need to be - and how to get there. This strategy will
ensure that you have a clear, shared understanding of what is to be achieved, and the
benefits that the more effective use of information and technology can bring to your
organization.

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Procurement and Partnerships
Taking the role of impartial and independent trusted advisors,
we will help to ensure that you find the right procurement solution to your business
requirements. This could include the procurement of infrastructure, applications, services or
even fully outsourced solutions. Our role is to help you to obtain the maximum benefit for
your IT investment.
Information Management
The information in a business is the cornerstone of its success. We can help you to realize
the full potential of your information assets, through the innovative deployment of customer
relationship management, content management and knowledge management systems.
Globals’ Industry Specific Solutions
Offshore Development
Globals provides scratch-to-end application development and support services under its
success-proven offshore methodology. Globals is geared-up to take complete ownership of
its clients’ software development needs through the complete lifecycle - including the
requirements analysis activities. Globals offers powerful solutions in the fields of Web
Application Development, Custom Application development, Mobile application
development and application integration; our solutions cover a range of industries including
financial services, ecommerce, healthcare, aviation, manufacturing and media. With our

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state-of-the art infrastructure and competent team of
professional developers in PHP, .NET, Ruby, C++, etc, we
ensure the delivery of solutions that work for our clients.
Our globally acclaimed process allows you to quickly and effortlessly transition your
business requirements into effectual solutions. We develop our solutions after going
through a “tried & tested” process that starts with gaining the knowledge about your
existing systems. During this phase, our team examine into client business to get a better
insight into the current end-users and the current application. This ensures that user
requirements are based on facts.
2.5 ORGANIZATION STRUCTURE AND ORGANIZATION
CHART:-
IT Department

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Finance Department
Human Resources Department and Admission

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MARKETTING DEPARTMENT
2.6 PRODUCT AND SERVICES PROFILE OF THE ORGANIZATION:-

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Website, portal, blog & Software Development
At Globals, we are clear that Web Development is first and foremost about
business innovation. We believe that digital strategies deliver when business
acumen and technology converge. That is why our business focus addresses
the entire gamut of business requirements - from establishing a meaningful
Internet presence and content management and portal solutions to B2B
integration, enterprise application integration.
Content management and portal solutions
The evolution of the Internet has created a new generation of electronic
commerce that no organization can afford to ignore. This is based on the
open, inter-networked essence of the Internet. It employs network
architecture, builds networks of relationships and develops new-networked
business models.
These networked businesses face a new challenge - they need to exchange
and manage content, business processes and transactional data across
multiple components. The solution for the networked business is the portal.
Ranging from community and enterprise portals to e-marketplaces, portals
provide personalized content, applications and services based on specific
business requirements. At Globals, we have developed full service portal
solutions that take an organization from the original idea to implementation.
This includes:

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Building custom applications from scratch.
Customizing and implementing commercial packaged solutions. Assembling
applications from reusable software components. Our service portfolio
includes all critical elements like user experience, technical architecture and
application development.
B2B Integration
B2B Integration promises to dramatically transform the way business is
conducted with partners, suppliers, and customers Electronic integration, of
both business and technical processes, creates process efficiency and
information accuracy, as well as increases the ability to respond and interact
with each member of the business relationship, besides resulting in cost
savings. We provide a range of B2B solutions dedicated to various industry
verticals. Our solutions offer seamless integration at the data, application
and process level, thereby enabling organizations to share information
between applications, among partners, suppliers and customers. We provide
industry specific solutions as well as a number of cross industry services.

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Industry Solutions
We help organizations with:
Supply chain integration - enabling automatic procurement from trading
partners
B2B Marketplace and Exchange Integration - access, interact and transact
with trading partners through an exchange or marketplace.
Business Information Interchange - improve access to internal and external
resources acquire valuable business intelligence and insight from transaction
data.
Industry Solutions - implementation strategies for many industry verticals
including finance, manufacturing, retail, utilities and telecom.
e-Scola
e-Scola is a patented web based package developed by Globals Inc to bring out first-class
school management system which helps parents to trace the student's activities in the
school including his attendance, marks, etc. The staff can instantly notify about the
student's attendance, scores or fees to the parent through E-mail or SMS* through this
package.

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e-Campus
e-Campus is a generic, one size fits all automation tool aimed at reducing the chaos in an
Institution arising due to lack of one shop of information. We have integrated all the general
modules of an Institution and have brought out a holistic Management system. The
Management includes Mentor system, Scheduler, Notice Exchange, Interaction with
Parents, Students and Faculty.

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2.7 MARKET PROFILE OF THE ORGANIZATION:-
NAME MARKET SHARE
GLOBALS PVT. LTD 11%
PACSOFT 19%
BLACKBAUD 23%
OTHERS 47%

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3.1 ROLE AND RESPONSIBILITIES:-
Mr. TANMOY AICH ROY
“MARKET RESEARCHER” (TRAINEE)
█ Generating leads and converting it into customer.
█ Meeting with the client and explaining them about the product.
█ Answering to the customer’s queries
█ Marketing of Web-sites and on-line Advertisement.
█ Reporting of customer’s requirement on daily basis
█ Preparation of customer’s feedback report about the services provided by
GLOBALS PVT. LTD

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3.2 DESCRIPTION OF LIVE EXPERIENCES
This training has helped me a lot in understanding the outside world (i.e
Corporate world) I also come to know the real meaning of the word
‘MARKETING’. There were both positive and negative experiences during the
training. But I enjoyed it. Some of the main aspects were:
█ Real exposure to the corporate world which helped me a lot to understand
the mindset of an executive to a certain extent.
█ Learn about the customer’s requirements, customer’s mind set and how to
convince them.
█ It helped me in improving my communication skills, presentation skills and
how to behave in front of the customers.
Apart from the above mentioned positive experience I faced certain problems
too which I would like to discuss here :
█ It was quite difficult in the beginning to cope up with both college studies
and job
█ Initially it took some time to understand the process of sales opening and

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closing, however with time I understood the problem
and worked on it sincerely. Now I feel much more
confident in handling sales calls.
3.3 STUDENTS CONTRIBUTION TO THE ORGANIZATION
I have worked as a Market Researcher for generating and collecting the
marketing leads and marketing related information, which helped in the
organizational development, and reaching towards the goal.
As an employee my contribution to organization was to enhance the business
for the organization, by creating new customers and by providing good
services to the customers. I have also given initial training to the fresher’s
and provided data of different companies to my manager.

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4.1 STATEMENT OF RSEARCH PROBLEM
The research is conducted to find out customer satisfaction among existing customer of
Globals Pvt.Ltd.
4.2 STATEMENT OF RESEARCH OBJECTIVES
To assess the extent to which the customers are satisfied with our services.
To obtain information on additional features or services desired by the customers.
To find out their opinion on pricing of our product or services.
To know the reasons from the customers why our company is not able to attract clients
compared to our competitors.

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To suggest the solution in order to improve the image of the
company in the market.
4.3 RESEARCH DESIGN AND METHODOLOGY
SOURCE OF DATA
The source of data is divided in to two types:
a) Primary data and
b) Secondary data
Primary data are the first hand data collected from the customers directly. It is original in
nature and is collected by the researcher.
The method used to collect the primary data was Survey Method. The survey method
includes a structured questionnaire that was given to the respondent or the customers.

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Secondary data are the data, which are already available and
can be used for research. These data are the data, which has
been collected and compiled in advance for another purpose.
Sources of data
Primary – Questionnaire, Secondary – Company database and books.
Sample Size
The sample is the sub set of the universe of which we want to do the study. We cannot do
the study of the entire universe so we collect the data from the small sample, which is
chosen randomly, but it should represent the universe so that we can get the optimum
response out of it. We interpret our database of the response from such sample.
In my case sample size is 100 customers or respondent.

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4.4 ANALYSIS OF DATA
Table 4.4, 1 is showing whether clients were able to attract on line marketing for
their product with the help of our services.

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VARIABLES NO. OF
RESPONDENTS
PERCENTAGE
(%)
YES 33 33%
NO 67 67%
INTERPRETATION :
On the ‘y’ axis percentage of respondent is shown.

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From the data we can say that the services provided by our
company were not up to the mark so it was unable to attract
the on line marketing business. Though the no. of ‘yes’ is two times less than the no. of
‘no’. But one-third acceptance is also not a bad sign and it can be converted in to 100% by
providing quality of services rather than quantity of poor quality services.
TABLE 4.2,2 IS SHOWING WHETHER CLIENTS ARE SATISFIED WITH THE SYSTEM
OF APPROACHING
VARIABLES NO. OF PERCENTAGE %
RESPONDANCE

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YES 22 22%
NO 78 78%

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INTERPRETATION :
On the ‘y’ axis percentage of respondent is shown.
From the data we can say that the system of approaching to new customer
by our company was not appropriate. Only 22% are agreed with the
company process that’s why it was unable to attract the new customer for
opting the services provided by the company for marketing business.
Though the no. of ‘yes’ is more than three times less than the no. of ‘no’.
But one - fourth acceptance is also not a bad sign for a company which has
entered the market just three years back and it can be converted in to 100%
by providing quality of services.

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TABLE 4.2,3 IS SHOWING WHETHER CLIENTS ARE SATISFIED WITH THE
FEATURES AND SERVICES :
VARIABLES NO. OF PERCENTAG
RESPONDANCE E%
YES 42 42%
NO 58 58%

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INTERPRETATION :
On the ‘y’ axis percentage of respondent is shown .
Data shows that no is 58 % while yes is 42 %. From the data we can say
that the features and services provided by our company was up to some
good level but it was unable to serve the purposes of the customers in
attracting the on line marketing business. The percentage of ‘yes’ is 42 %
and no is 58%. It shows that features and services are almost acceptable
sign and it can be converted in to 100% by providing quality of services
rather than quantity of poor quality services.

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TABLE 4.2,4 IS SHOWING WHETHER CLIENTS WOULD LIKE TO CONTINUE
WITH US OR NOT
VARIABLES NO. OF PERCENTAGE
RESPONDANCE %
YES 49 49%
NO 51 51%

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INTERPRETATION:
Data shows that no is 51 % while yes is 49 %.From the data we can say
that since the features and services provided by our company was up to
some good level so to be with the company in future is almost 50-50 It
shows a good in today’s market condition. It can be converted in to 100%
by providing quality of services rather than quantity of poor quality
services.

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TABLE 4.2,5 IS SHOWING WHETHER THE PRICES ARE HIGH
VARIABLES NO. OF PERCENTAGE
RESPONDANCE %
YES 59 59%
NO 41 41%

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INTERPRETATION:
Data shows that no is 59 % while yes is 41 %. From the data we can say that our
prices are affordable to more than 50% people But it should be100% that can be done
by providing quality of services rather than quantity of poor quality services.

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TABLE 4.2,6 IS SHOWING WHETHER CUSTOMER WANTS OUR BRAND OR OTHERS
BRAND
VARIABLES NO. OF PERCENT
RESPONDANCE AGE %
YES 23 23%
NO 77 77%

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INTERPRETATION:
Data shows that no is 77% while yes is 23 %. From the data we can say that our brand
is not so popular only 23% people are favoring our brand which can be gain by
providing quality of services rather than quantity of poor quality services. .

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4.5 SUMMARY OF FINDINGS
The problem of the research is to find out the efficiency of our product among the
customers to generate the demand of online marketing. With the analysis of the data we
can summaries’ it as follows:
• It has been found that the price of our product is economical and it is
affordable to even a common consumer who is willing to make their product
available for online marketing.
• The quality of product and services are almost good but it need
improvement to generate more and more new customers.
• The satisfaction level of the customer is not upto mark so the company
should take care of this to retain the customers.
• Since our product and company is almost new so we should concentrate to
generate the brand value.
• The retaining level of customers with our product is 50-50 according to the
data we should try to achieve it 100%.

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5.1 SUMMARY OF LEARNING EXPERIENCE
a) I came to know what exactly corporate work culture is.
b) I came to know what is marketing and how to market in real scenario.
c) I was able to practice what we learn in our books.
d) I came to know what exactly company needs quality of work or quantity of work
to be done or both.
e) I became aware of the new changes happening in the organization.

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f) I learnt how to deal with the clients.
5.2 CONCLUSIONS AND RECOMMENDATION
CONCLUSION
• As a trainee I learnt many thing in the organization as well as outside the
industry. I got an exposure to the corporate world. I learnt how to deal with people
and colleagues in and out side of the organization.
• I did my project work through which I learnt many things like how to conduct
research and survey, how to communicate with the respondent or clients and how to
analyze the data. I also came to know what are the factors that influence the
consumer’s behavior to go with our product as well as the prevailed situation around
the market.
• From my study of problem in the organization is that though the quality of
product and services are good but not so to fit for the customers need and our brand
is new. Due to that the customers are not ready to continue with the product and

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services provided by our company. I can say that the company
has to improve the above situation in some aspect. It can be
improved with the help of the following recommendations given below.
RECOMMENDATION :
• The company should first analyze the need and wants of the customers before
going to any decision.
• The company should show the demo of the product to make them sure what would
be the prospective features of the product.
• The company should take care of the quality of the product and improve the
feature of attract the customers.
• The company should measure the satisfaction level of the customers
providing the product.
• The company should provide some additional features than the customers
demand.
• Brand value should be improved.

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• Should be taken regular feed back from the customers.
• The product should be competitive and economical in
respect to the competitor’s product.
QUESTIONNAIRE
NAME: ……………………………………..
TELEPHONE NO…………………………..
(Tick which is applicable)
1. From how long you are a customer of Globals Pvt.Ltd?
A. 0-1 Year B. 1-2 Year
C. 2-3 Year D. 3-4 Year
2. What product or services are you using?
Website Design

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Logo Design
Flash Work
Graphic Design
Web Portals
3. Are you satisfied with our services?
A. Yes
B. No
5. Do you think the prices of the product and services are
appropriate?
Very high High
All right Low
7. Do you think ERP.net is a good web portal.
A. Yes
B. No
8. Do you prefer the brand value?

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A. Yes
B. No
Please give us additional suggestion to improve
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DATE: ________________ SIGNATURE:
BIBLIOGRAPHY
RECOMMENDED BOOKS
• Kotler Philip and Armstrong, Gray- Marketing management, Pearson Prentice
Education, New Delhi, 2008
• C.R Kothari, Research Methodology-Method and Techniques, Willey
International Limited.

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• Cooper, Business Research Method, TMH, New Delhi.
NEWSPAPER
• TIMES OF INDIA
• THE ECONOMIC TIMES
• BUSINESS SATNDARD
WEBSITES
www.globalsinc.com
www.erp.net
www.google.com

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RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 Page 1 of

1.1 GENERAL INTRODUCTION ABOUT THE SECTOR:-

research and academic studies have proven these methods of being

have been searching to find new and alternative ways of marketing, in

communities began growing, so did the companies interests towards them.

companies increasing effort of receiving better value regarding their

advertisement budget, the purpose of this thesis is to examine if marketing

the more traditional means of online marketing. Furthermore, we examined

if there were any differences in the general perception of blog- and

community advertisements among male and female consumers. The

empirical data needed was gathered quantitatively through an online survey,

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As it became difficult to attain any response from

interest; Home electronics, Sports and

training, and Family life. Furthermore, a conceptualization was made out of

advertisements on blogs and communities, as well as customized

advertisements within these mediums. It was further found that these

advertisements did not disrupt the surfer’s flow as much as traditional

aware of online advertisements in general, and just as many have developed

view of advertisements on blogs and communities, than the female. The

same finding appeared in regard to tailored ads; while male consumers

consider these as more acceptable, the female respondents have an

indifferent opinion. To the question of why advertisement on these mediums

being considered as more related to their interests.

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government initiated strategic economic reforms aimed at laying a strong foundation - a

ITES refers to Information technology enabled services. BPO or Business process

finance, HR, administration, healthcare, telecommunication and manufacturing. Services

HR hiring, biotech research, Web sales/marketing and back-office operations such as

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power of IT. However, it necessitates transfer of ownership

1.2 INDUSTRY PROFILE:-

a. ORIGIN AND DEVELOPMENT OF THE INDUSTRY:

incorporated as the backbone of advanced economies such as North America

In relation to the world’s population, this gives 20 % as a total amount of the

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120 % annual growth in Internet use during the past

Internet, the world of business has changed greatly with a redefinition in

through electronic methods. The growth of the internet eventually lead to

hundreds of thousands of companies setting up shops online, gaining

millions of consumers worldwide as their customers. In the early days, the

from being an advanced, text-oriented, and specialized application into a

and Rich (1997) quoted in Goldsmith and Lafferty

(2002) suggested that advertising on this medium would be more effective

were banner advertisements. Although the Internet users click through-rate

of this marketing method went from 30 % in 1994 to 0.3 % in 2002, marketers

banners (Goldsmith and Lafferty, 2002).

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This is due to the combination of long term changes, such as growing

diversity of information technology and the arrival of new or updated

technology, notably the Internet. Consumers have become better informed

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both have become indispensable today. The whole

western corporate industry people as well as Indian high profile society

nature of industry is changing day by day due to certain unavoidable forces

process starts to serve the consumers in masterly fashion. Today there is a

lot of independent service proving companies are there which have no

best marketing process around the world.

c. FUTURE OF THE INDUSTRY:-

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immediate focus has to be on the changing nature of

future is waiting for it. While concentrating on improvements in the system