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project report on globals inc. bangalore

project report on globals inc. bangalore

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RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 Page
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CHAPTER 1 INTRODUCTION
1.1 GENERAL INTRODUCTION ABOUT THE SECTOR:-
The Internet has opened up new opportunities for companies to market andsell their products online. In the early days of Internet marketing and stillsome of the more widely used methods are Pop-ups and Banners. Earlier research and academic studies have proven these methods of beingperceived as irritating and more or less ignored. With this in mind, marketershave been searching to find new and alternative ways of marketing, inaddition to the traditional methods. Eventually, when the trend of blogs andcommunities began growing, so did the companies interests towards them.Because of the new possible forms of marketing online, and due to thecompanies increasing effort of receiving better value regarding theiadvertisement budget, the purpose of this thesis is to examine if marketingon sites such as blogs and communities are more positively perceived uponamong Internet users. In some cases, this has been examined in relation tothe more traditional means of online marketing. Furthermore, we examinedwhether or not the tailoring of advertisements had more effect on users, andif there were any differences in the general perception of blog- andcommunity advertisements among male and female consumers. Theempirical data needed was gathered quantitatively through an online survey,
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based on the consumer point of view of this matter.As it became difficult to attain any response fromusers of Internet blogs, the study became more focused on communities andforums. The survey was placed on three communities within current areas of interest; Home electronics, Sports andtraining, and Family life. Furthermore, a conceptualization was made out of the theoretical chapter, and was used for the analyzing of the data. Theresults indicate that a majority of the respondents are more positive towardsadvertisements on blogs and communities, as well as customizedadvertisements within these mediums. It was further found that theseadvertisements did not disrupt the surfer’s flow as much as traditionalmediums. The findings also show that a majority of the respondents areaware of online advertisements in general, and just as many have developeda dislike towards them. However, the male respondents have a more positiveview of advertisements on blogs and communities, than the female. Thesame finding appeared in regard to tailored ads; while male consumersconsider these as more acceptable, the female respondents have anindifferent opinion. To the question of why advertisement on these mediumswere more regarded upon, the most common response was due to these adsbeing considered as more related to their interests.
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