Professional Documents
Culture Documents
SUBMITTED TO:
MR. SAJID
SUBMITTED BY:
MUHAMMAD AKEEL MOHSEN MBS-08-04
THE HYPOTHETICO-DEDUCTIVE METHOD
The seven steps involved in the hypothetico-deductive method of research
are as follows.
1. Observation
2. Preliminary information gathering
3. Theory formulation
4. Hypothesizing
5. Further scientific data collection
6. Data analysis
7. Deduction
Problem or Dilemma
A firm runs a promotional campaign but sales do not increase.
Observation:
After getting some awareness about the problem the marketing manager
formally conducted the interview of some stakeholders for the purpose of
collecting more information. These interviews disclosed some more views
about the problem. These are as follows;
Formulating a theory:
Hypothesizing:
Hypothesizing is the logical step after theory formulation. From such theory,
the marketing manager generates the hypothesis for testing. One among of
them may be;
The promotion was poorly executed.
The effective promotion will increase the sales.
Promotion has great effect on sales.
Data analysis:
Deduction:
• Identifying a problem.
• Resolving a problem.