Sales promotion refers to many kind of incentives and techniques that are directedtowards consumers and traders with the intension to produce primarily immediateor short term sales effect.
It is an important and powerful tool of marketing. the aim of sales promotion isgoal-oriented to achieve sales/marketing objectives, which are short-term andimmediate.
Generally, sales promotion is not used to generate long-term results or sales in thefuture, but rather to generate sales results now.
The range of tools and techniques of sales promotion includesdiscounts,coupons,free samples,contest,games,special packs,allowances,demonstrations,exchange offers and many others.Sales promotion add value to the product or serviceIdentifying the sales promotion :When you are identifying possible sales promotions make sure that everyoneinvolved, including the customer, benefits.The benefits might be:
Access to communications channels such as lists, clients or advertising.
the 'feel good' factor the association creates for clients or customers
reinforcement of the company's image
provision of rewards to clients or audiences
stimulation from working and learning from each other
better seats, priority booking, private viewings, cheaper prices, learningopportunities and so on
They are involved in a broad range of marketing service.
Accounts handlers are heavily involved in the creative process.•Role of promotion –To facilitate exchanges directly or indirectly by informing individuals,groups, or organizations and influencing them to accept a firm’s productsor to have more positive feelings about the firm•Convey product and service information directly to target marketsegments•Provide information to interest groups, regulatory agencies,investors, and the general public –To maintain positive relationships between a company and various groupsin the marketing environment