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Clasificación de la Publicidad

Clasificación de la Publicidad

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Published by api-27326453

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Published by: api-27326453 on Nov 29, 2009
Copyright:Attribution Non-commercial

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03/18/2014

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Algunos conceptos b\u00e1sicos
\ue000Toda organizaci\u00f3n lucrativa realiza tres actividades
administrativas:

\ue000Operaciones (producci\u00f3n / manufactura)
\ue000Administraci\u00f3n / finanzas
\ue000Marketing

\u00bfQu\u00e9 es marketing?
\ue000Proceso de planear y ejecutar la concepci\u00f3n, fijaci\u00f3n de
precios, la distribuci\u00f3ny promoci\u00f3n de ideas, bienes y
servicios para crearintercambios que satisfagan las
necesidades, deseos y objetivos percibidos de individuos y
organizaciones

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