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The EarthFix survey collaboration includes local public radio stations in Idaho, Oregon and Washington, and DHM Research.
Referencing DHM Research
All website and on-air references as DHM Research. DHM Research is an independent and non-partisan public opinion research and consultation firm based in Portland, Oregon, with offices in Seattle and Washington, DC.
This quantitative research involved a statewide online survey of the Northwest’s general population, age 18+ conducted between June 25 and June 30, 2014. The sample size was 1,200. Four hundred respondents were selected from each state (as a stratified versus proportional sample). The survey was conducted online with a representative panel of survey participants. Quotas were set by age, gender, level of education and area of the state to ensure a representative sample. The data are reported based on the total sample and broken out for each state. The data for the total sample is weighted to reflect the proportional percentage of population that each state contributes to the Northwest. Quotas and weighting techniques standard to research were used to assure that the findings reflect the demographics of the population in each state.
Statement of Limitations
Any sampling of opinions or attitudes is subject to a margin of error, which represents the difference between a sample of a given population and the total population (here, residents in the Northwest). For a sample size of 1,200, if the respondents answered 90% one way and 10% the other, the margin would be +/- 1.7%. If they answered a particular question in the proportion of 50% each way the margin of error would be +/-2.8%. For the state sample sizes of 400, the 90% and 50% margins of error are +/- 2.9% and +/-4.9%.
In gathering responses, DHM Research employed a variety of quality control measures, including questionnaire pre-testing and monitoring interviews.
EarthFix Environmental Issues June 2014; N=1,200 (N=400 ID, OR, WA) Ages 18+ using an online panel of residents 12 Minutes; Margin of error +/- 2.8% for Total; +/- 4.9% for State DHM Research
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