INTRODUCTION TO

MARKETING
Prof In-Charge:- Prof.Chetan
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ABOUT G & G ENGINEERING LTD

Present more than 30 years.
Headquarters in Mumbai.
Began Operation with 2 Men Team.
Later set up a manufacturing plant in Bangalore.
One of the largest auto component manufacturer in
India.

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Vision & Mission
Vision
Creating Value.
Sharing Value.

Mission
BeQik .
BeBetter.
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QUALITY POLICY
Exceed Expectation of customers.
Environment protection & safety.
Cost Effective solutions.
Improved supply chain
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Hawk 313
General Feature
2 Speed Reversible Drill Machine
13 pc Titanium Drill Bit Set
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Why are we launching hawk 313
Eliminate problems faced during drilling with
other drill machine.
Indias first automatic drill machine which
changes the bits itself.
UltraSpeed.
Unique product with unique characteristics.

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Increase production.
Mechanism is adapted from Gun.
Indias very first auto drill machine.
Titanium bits for end results.

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Unique Selling Point
Increase productivity
Time saving
Money saving
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Technique of SMED
Single Minute Exchange of Die is a Japanese
concept introduced by Toyota.
Reduce waste of time in production.
The rapid changeover is key to reducing
production lot sizes.

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Best example of SMED
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STP Strategy
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Market Segmentation
Geographic segmentation

City (Metro cities)
Semi urban areas (2 Tier cities)

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Targeting
Target Market

Automobile Industries
SME s
Builders & Developers

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Positioning
Speed + Power + Technology =

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4 Ps of Marketing

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SWOT Analysis
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Competitors
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Pricing Strategy
Premium pricing Strategy

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Channel of Distribution

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CONTIGENCY PLAN
Could come up with new Product.
Changes & Alteration in product & price.
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THANK YOU
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