ADVERTISEMENT ANALYSIS OF "POND'S"
marked the brand's evolution to a beauty icon. By the mid 1920s it wasreflecting this positioning with endorsements by princesses, Hollywood
Itsstylish image was underpinned by guarantees of product delivery andan understanding of woman's beauty routines and needs.
When the first Pond's product was invented?
was invented in the United States
a medicine by scientist Theron T Pond in
Mr. Pond extracted a healing tea from witch hazel,with which hediscovered he could heal small cuts and other ailments.
after, theproduct would be known
ActivationsPond's Miracle Lab
Since Pond's is entering masstige or :'�` with its anti aging platform, it is
ry launch with premium and massive this mission
Pondslaunch its activation which not only about bringing premium market tosupport the activation With Miracle Lab premium Pond'sproduct through Beauty Counter like other skin product do, this time it isabout bringingtotal Pond's image on a higher ground which delivers more modern,premium, more expert
Therefore in thisactivation Pond's creates a big hype and then followed by massive
amplifications so it helps generate images in people perception of Ponds
leading premium product in the anti aging platform.main
we conduct this are still a big bulk of the consumers that
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activation is that there have need misperceptionsto need
they are stilltoo young,feel it makestheir skinoily, and they have many other why they choose