Questions MAS case

1. How do you think MAS investments in IT contributed to its strategy? You might
want to evaluate MAS strategy for competitive advantage as part of your answer.
2. What parts of the value chain are well supported by technology at MAS? For
different industries, different parts of the value chain get greater focus. For the
apparel industry, are the parts youve identified as well-supported by technology
the right ones?
3. MAS was an early adopter of ERP in Sri Lanka and within its industry. What
organizational factors do you think contributed to this decision and its ultimate
success?
4. If you were part of the senior management at MAS, how would you specifically
invest in technology over the next 18 months? Justify your answer (you might tie
this to the SWOT analysis provided in the case).