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03/18/2014

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On Page Analysis Report

ON PAGE ANALYSIS
I. Site Wide Analysis
Repetitive Page Titles

o
Every page has the same title: REve Design Inc.
The content within the title tag is one of the most important for a
search engine spider.
Recommended Action:
o
Create unique content for the title tag. The title must be page-
specific, and keyword rich.
No Meta Tag Data
o
There are no meta description and keyword tags in every page of
the site.

These are the first places that search engine bots look into in terms of the site\u2019s relevance to a search query, so its importance must be maximized.

Recommended Actions:
o
Add a unique meta description and keyword tags of every page.
o

The tag should describe the page, be well written (to attract visitors if it gets displayed as the search engine \u201csnippet\u201d) and contain a number of relevant keywords which should also appear on the page body.

No Site Content
o
The site has no content in the eyes of a search engine spider.
o
The images in the site do not have the alt attribute in the image
tag.
o
Most of the images on the site are rendered in flash, so the alt
attribute cannot be maximized.

There is some content in the home page of the site, but in the form of an image. While this is readable for human users, to spiders it is not. Alt tags are essential for it provides a meaningful description to users if an image does not load on the page. And also, to some extent, it helps in search engine rankings.

1
On Page Analysis Report
2
On Page Analysis Report
Recommended Actions:
o
Relevant, keyword-rich content should be placed in each page.

- The keywords that will be used in the content of every page must be in accordance with what was stated in the meta keyword content of each page.

- Since search engines treat headings with more importance than normal text, it is recommended to use heading tags (h1, h2 and so on) with the keywords of the page where appropriate.

o
Ensure that all images on the site that are visible contain a sensible
alt text. This is also necessary for images used within anchor tags.
o

Though it may be recommended to display the images in the portfolio sections in Flash, it is suggested that the .swf file be renamed to one that contain keywords of the site.

URL Canonicalization
o
The site both loads successfully with or without the \u201cwww\u201d in the
URL.
o
Each page in the site has both \u201cwww\u201d and \u201cnon-www\u201d versions. (for
example,
both
http://www.revedesign.com/contact.html
and
http://revedesign.com/contact.htmlexists)
o
At the root of the site, the page \u201c/index.html\u201d is present in addition
to the canonical domain.

Since search engines (especially Google) may treat web pages with and without the \u201cwww\u201d differently, it may be an issue of duplicated content. Although the preferred domain can be set with the Google Web Master\u2019s Tools, it is still advised to veer away from problems that may arise because of canonical issues.

In addition, if links are made by others to both of the pages, the benefit is split between them rather than being concentrated on one page. For example, visitors clicking on the Home link from the navigation bar are directed to the /index.html page and therefore, after using the site, may give a backlink tohttp://www. revedesign. com/index. html instead of to the canonical domain. Furthermore, they may also give a backlink to the \u201cnon-www\u201d version, and thus, that backlink is wasted.

Recommended Action:
o

Set up the DNS entries for the domainrevedesign. com without the \u201cwww\u201d. As having a duplicate sub-domain would cause duplicate content issues, implement 301 permanent redirects from the \u201cnon- www.\u201d domain to the \u201cwww\u201d version.

3

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