ON PAGE ANALYSIS
I. Site Wide Analysis
Repetitive Page Titles
These are the first places that search engine bots look into in terms of the site\u2019s relevance to a search query, so its importance must be maximized.
The tag should describe the page, be well written (to attract visitors if it gets displayed as the search engine \u201csnippet\u201d) and contain a number of relevant keywords which should also appear on the page body.
There is some content in the home page of the site, but in the form of an image. While this is readable for human users, to spiders it is not. Alt tags are essential for it provides a meaningful description to users if an image does not load on the page. And also, to some extent, it helps in search engine rankings.
- The keywords that will be used in the content of every page must be in accordance with what was stated in the meta keyword content of each page.
- Since search engines treat headings with more importance than normal text, it is recommended to use heading tags (h1, h2 and so on) with the keywords of the page where appropriate.
Though it may be recommended to display the images in the portfolio sections in Flash, it is suggested that the .swf file be renamed to one that contain keywords of the site.
Since search engines (especially Google) may treat web pages with and without the \u201cwww\u201d differently, it may be an issue of duplicated content. Although the preferred domain can be set with the Google Web Master\u2019s Tools, it is still advised to veer away from problems that may arise because of canonical issues.
In addition, if links are made by others to both of the pages, the benefit is split between them rather than being concentrated on one page. For example, visitors clicking on the Home link from the navigation bar are directed to the /index.html page and therefore, after using the site, may give a backlink tohttp://www. revedesign. com/index. html instead of to the canonical domain. Furthermore, they may also give a backlink to the \u201cnon-www\u201d version, and thus, that backlink is wasted.
Set up the DNS entries for the domainrevedesign. com without the \u201cwww\u201d. As having a duplicate sub-domain would cause duplicate content issues, implement 301 permanent redirects from the \u201cnon- www.\u201d domain to the \u201cwww\u201d version.
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