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Nutraceuticals india

Nutraceuticals india

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Published by ajmerlather
About nutraceutical industry in india
About nutraceutical industry in india

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Published by: ajmerlather on Nov 29, 2009
Copyright:Attribution Non-commercial


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Registered as Public Trust under Section 18 of the Bombay Public Trust Act, 1950 (Regn. No.641 dt. 29-04-2004)(Formerly Indian Health Foods And Dietary Supplements Association - INHADSA)Admin.Off: 1001, Dalamal House,10
flr. Nariman Point, Mumbai 400 021Tel: 91 22 2287 2557/58/59 - Fax: 91 22 2287 2560Regd.Off: 4/23, Margdarshan, NS Phadke Road, Andheri-East, Mumbai-400 069Tel: 91 22 2683 6013 - Fax: 91 22 2682 6138Email: hadsa@vsnl.netWebsite: www.hadsa.com(Member of International Alliance of Dietary Supplements Association - IADSA - www.iadsa.org
Breaking News on Nutraceuticals & Supplements- No.0511
Dated 5
November 2008
With IADSA taking initiatives in the development of Scientific areas and worldmarkets of Dietary and Nutraceutical the industry is set to get an structuredimpetus.India also took a cue from this and sent a delegation to the Supplyside West at LasVegas which was held at the Venetian Sands from 22
to 24
October, 2008. It wasa modest beginning to Indias offshore marketing efforts. India will be wellrepresented by suppliers and finished goods manufacturers at the Natural ProductsExpo West, starting March 5-8, 2009 Please click :http://www.expowest.com/ew09/public/enter.aspxfor more information.India is preparing the growth path for the Nutraceutical Industry with newlegislations being introduced in the coming months by the newly formulated FoodSafety Standards Authority, the apex body for Food and Nutrition. As perestimates nutraceuticals market in 2007 was INR18.75 billion and expected to growat 20% CAGR to achieve a market size of INR27 billion in 2009. Globalnutraceuticals market is estimated at USD120 billion in 2007 growing at 7%(CAGR).Indian nutraceutical market iscomposedof food supplementsand vitamins and mineralsupplements.
In thenutraceuticals market,vitamins have remained a
Indian Food supplements Segmentation(2007)
SportsProducts2%ClinicalProducts2%Foodproductsandsupplements50%Fruit basedProducts6%PediatricNutrition5%ProteinPowder5%MaltedBeverages30%
Indian Food Supplements
Source: Cygnus research
major category. Food supplements include food products and supplements, maltedbeverages, protein powder, paediatric nutrition, fruit-based products, sportsproducts, and clinical products; the segment is valued at INR11.25 billion in 2007.In food supplements, the major share is held by food products and supplements(artificial sweetener, meal replacer, and ginsengs), valued at INR5.63 billion in 2007.Nutraceutical market is in the initialstages of development and is growingat double digit. In 2007, Indiannutraceutical market was estimated atINR18.75 billion and is growing at theCAGR rate of 21.23%; it is estimatedto reach INR27 billion in 2009. In foodsupplements, the major share is heldby food products and supplements(artificial sweetener, meal replacer,and ginsengs), valued at INR5.63billion in 2007. The next major pie isheld by malted beverages (Horlicks,Complan, Bournvita, Boost, and RedBull), valued at INR3.38 billion. Boostand Horlicks are the top beveragesbrands growing in nutraceuticalsector. The third major segment is fruit-based products (Real, Tropican), valued atINR0.68 billion. It is followed by Pediatric Nutrition (Lactogen, Lactodex, Dexaloc,Pediasure), valued at INR0.56 billion. Protein powder, sports products, and clinicalproducts are valued at INR0.56 billion, INR0.23 billion and INR0.23 billionrespectively.India has huge opportunity when itcomes to ayurvedic, herbal and naturalproducts in nutraceuticals.
Indian Nutraceutical Market Size
Indian Nutraceutical Market Size, 2005-2009
12.51518.7522.5270510152025302005 2006 2007E 2008E 2009E
  I  N  R   B   i   l   l   i
Source: Cygnus Research
Indian Vitamins Mineralssupplements Segmentation 2007
Vitamin-BComplex30%Multivitamins20%Proteinsuppliments16%Antioxidants15%Vitammin-B12& Metabolites11%Vitamins-C+Minerals5%Enternalnutrition3%
Source: ORG-MAT, Cygnus research
Vitamin & Mineral Supplements
0%5%10%15%20%25%30%Diabetes Cancer Obesity Chronic
Source: Indiastat.com, WHO & Cygnus Research
Growth in diseases related to life style (FY2006)
Nutraceutical Ayurvedic products like neem, tulsi, amla, psyillum, fish oil andbrahmi have been used over the years for various treatments.
Consumers are also increasingly concerned about lifestyle-related diseases - mostlyknown in India which includes obesity, hypertension, and high lipid and blood sugarlevels. Factors driving the market include growing consumer interest in a healthydiet and lifestyle, rising healthcare costs, and an aging population. Demographicfactors like age group, per capita income, lifestyle, food habits and increase indiseases are the major growth factors on which the growth of health supplementsdepends.
Ageing populationThe converging economic and demographic trends in India have laid thegroundwork for opportunity in nutraceuticals. Currently the population pyramid inIndia has a wide base at the bottom from uncontrolled birth rates, and a small pointat the top from lower-than-average life expectancies. The ageing population willincrease, and demand for supplements and functional foods related to age-relatedconditions will certainly grow at double-digit rates. There are 516 million peoplebetween the ages of 20-55 today; that number will grow to 800 million in the next 40years.
Changing lifestyleGrowth in Indian economy hasbeen not only influencing andresulting in growth of incomelevels but it is also bringing adrastic change in the life-styleof the Indian populationmainly in the urban region.Urban population in India isgrowing at a drastic rate which is expected to increase from less than 29% of total

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