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1980

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1909 1937
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20 21
21
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2002

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(Management Team)

(Management)

4 1

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51
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1-1

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1-2

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1-3

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1-4

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1-5

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1-6

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1-7

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1-8

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1-9

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1-10 ............020
1-11 ............022
1-12 ............024
1-13 ............026
1-14 ............028
1-15 ............030
1-16 ............032
1-17 ............034
1-18 ............036
1-19 ............038
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1-20 ............040
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1-22 21 ............044
1-23 ............046
1-24 ............048
1-25 ............050
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1-28 ............056
1-29 ............058
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1-31 ............062
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1-33 ............066
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1-37 ............074
1-38 ............076
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1-42 ............084
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1-44 ............088
1-45 ............090
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1-48 ............096
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1-50 ............100
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1-52 VS. ............104
1-53 ............106
1-54 ............108
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1-56 ............112
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1-58 ............116
1-59 ............118
1-60 ............120
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1-64 ............128

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3-1

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6-1

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6-3

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8-3

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9-1

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1-6

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1-7

VII...........250

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1-8

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2-4

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3-2

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.........278

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1-1

002
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1.

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003

1-2

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(Donaldson Lufkin & Jenrette)


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005

1-3

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1950

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007

1-4

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009

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1966

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1.
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.
. , 2014.07

ISBN 978-986-121-922-6
1.(Drucker, Peter Ferdinand, 1909-2005)
2. 3.
494

103007589

3M65

106 339 4

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wunan@wunan.com.tw
01303853

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2014 7

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