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  • 1040 - Estrategia de Precios 6. 2008

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    Diego Vegas
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    1040_ESTRATEGIA DE PRECIOS 6. 2008.ppt

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    6 views4 pages

    1040 - Estrategia de Precios 6. 2008

    Uploaded by

    Diego Vegas

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    DECISIONES ESTRATEGICAS

    DE PRECIOS

    Tipo de Mercado

    Comp. Casi Perfecta:
    Dda Elstica.

    Oligopolio:
    Dda Inelstica.

    Monopolio:
    Dda Muy Inelstica


    Objetivos de Precio:

    Por Volumen.

    Por Beneficio.

    En funcin de la Competencia.


    Fijacin de Precios.

    En Funcin de:
    Tipo de Mercado.

    Fuerzas Competitivas de los Grupos
    Estratgicos.

    Estrategias Base.

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