CURRICULUM VITAE

PRASANTH C
#31,1
ST
B main road,,
Vivekananda nagar,
B.S.K.3
rd
Stage,
Bangalore-560085 Mobile No.: 09886557812.
Email ID: prasanthcraghu@yahoo.com.
prasanthcraghu@gmail.com

Seeking assignments in the area of Marketing in a growth oriented esteemed organization that
values and utilizes my marketing skills, by offering an opportunity to Execute, Accomplish and
Excel for achievement of organizations and personal growth.

Summary
Over 3 years and 10 months of experience in Sales & Marketing.
Currently working with Parle Agro Pvt Ltd., as Business Devlopment Executive (HoReCa,
Entertainments & Airlines) for the past 10 Months (Nov 2012 To Till Date) managing sales &
marketing operations with demonstrated initiative.
A proactive planner with exposure in planning Primary & Secondary, Distributor Management,
execution, account management, competitor, market research and market analysis, etc.
.
Proven track record of increasing revenues, establishing networks, streamlining workflow and
creating a teamwork environment to enhance productivity innovatively.

Worked in Dwaraka & Bros (W.D. For ITC LIMITED.,) General Trade for an year (Oct 2009 to
Aug 2010) as Business development executive for Cigarettes and Food products managing the
outlets in managing sales, marketing and customer relation.

Worked in HoReCa & Institution for 2 years (Sep 2010 to Nov 2012) as Business development
executive for Cigarettes and Food products managing the outlets in managing sales, marketing
and customer relation.

Demonstrated excellence in merchandising displays, windows and other retail operations

Launched ITCs cigars in 5 stars and Cream O/Ls across Bangalore.

Retail Operations
Formulate long term/ short term retail outlet plans to enhance operations in coordination with the
macro plans of organization and the industry trends.
Implement sales promotion plans and new store concepts to generate increased sales for
achievement of revenue targets.
Conceptualize visual merchandising displays, windows, POP & design of retail outlets for
maintenance of a high-end store Image.
Coordinate the in-store promotional activities for new releases FMCG products.

Sales & Marketing Activities
Develop sales strategies to build consumer preference and drive volumes.
Evaluate sales budgets periodically and ensuring adherence to planned expenses.
Negotiate and implement long term relationship in terms of exclusivity and visibility in
More than 250 outlets in Bangalore.
.

Promotional Affairs
Build brand focus in conjunction with operational requirements.
Ensure maximum brand visibility and capture optimum market shares.
Stock control at multi level and ensure A/V/F at outlet level.
Motivating the sales force and meet the expected result.
Show the consistency in growth.
Implementation of TM&D plans and Category/Brand Inputs.



Scholastics

Bcom. Annamalai university. 2009
PUC P U Board, Bangalore 2006
SSLC Andhra pradesh Board 2004

Personal Vitae

Name : Prasanth C
Father Name : Raghunath C
Sex : Male
Date of Birth : 10
th
April 1988
Marital status : Single
Languages Known : English, Hindi, Kannada, Telugu and Telugu.
Interest & Hobbies : Trekking, Reading, Cricket & Music.



Date: PRASANTH C
Place: Bangalore