THE PRINCIPLE OF POWER
“When you become quiet, it just dawns on you.”EDISON
It is highly probable that you are reading these lines while browsing in one of America'smultitudinous bookstores, contemplating whether or not to part with your hard-earned moneyin order to purchase a book. After a cursory glance at the title chapters, what you read nowwill undoubtedly be the deciding factor in whether you make a purchase or place the book back on the shelf.If I do have a claim to fame, it is generally recognized that I am a master of the Art of Persuasion. By using my art along with my knowledge of Dynamic Psychology it would bean extremely simple matter for me to contrive a convincing paragraph consisting of exactlywhat you want to hear; basically, how quickly and simply you can make your fortune and become an overnight success in whatever field you desire. Furthermore, I would convinceyou that we are both on the same wavelength and that I have a lot to say on a number of complex and controversial subjects that you will enjoy and appreciate. The proven methodof inducing people to buy motivational books is to mix the basics up with a number of psychological words, a sprinkling of anecdotes, a liberal peppering of formulas, spread themixture between the book covers with lashings of sincerity and persuasion and serve it upunder the guise of a hypnotic "Get Rich Quick" title. Unfortunately, all too often, the readersof these books are the very same ones who complain quickly and bitterly that they have readreams of self-help material and still have not arrived at their goals.This is the very bone of my contention. All too often self-help books are written withonly one purpose in mind - to sell. The author himself may shy away from certain facts infear of being labeled unorthodox, capitalistic, and even Machiavellian. Editors may reducethe copy still further by editing out certain facts they consider will not make good copy, andfinally the publisher may insist on reducing the script even further by taking out somethinghe considers too controversial. In this writing of each page to sell, instead of writing each page as it really is, the reader is often deprived of many of the facts he desperately needs inorder to succeed. If you are one of the many who have read a lot of self-help material, buthave always been left short or stranded high and dry, you can now appreciate why!To say that I am not interested in selling this book would be stupid - of course I want it tosell. But more than that, I am genuinely interested in producing a book that is foolproof in itsinstructions on how to grow rich. I want to produce a book that will fill the needs of every person who has failed in his or her endeavors; in particular those people who have read a lotin order to attain their goals, but who still have not succeeded.