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LG brand positioning ppt

LG brand positioning ppt

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Published by nikhildhaka

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Categories:Types, Research
Published by: nikhildhaka on Nov 30, 2009
Copyright:Attribution Non-commercial

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07/12/2013

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&
randPositioning
&
randPositioning
 
omparativeAnalysisof
 
omparativeAnalysisof
--
GProductsvisàvisthe
--
GProductsvisàvisthe
 
arketCompetitorsarketCompetitors
:
Presented By
 
Nikhil Kumar Dhakha081092
 
FMG XVII
 
 
Company ProfileCompany Profile
,
Established in 1997 LG Electronics
. .,
India Pvt Ltd is a wholly owned
,
subsidiary of LG Electronics South
.
Korea
-
Impressive portfolio Consumer
, ,
Electronics Home Appliances GSM
.
mobile phones and IT products
.
Manufacturing facility at Greater Noida
 
LG has been able to craft out in ten
,
years a premium brand positioning in
 
the Indian market and is today the
 
most preferred brand in the segment
.
 
 
Project ObjectiveProject Objective
 
To determine the positioning of LG
Products in the consumers mind
 
To determine the factors affecting
.
purchase decision
 
To carry out the comparative analysis
 
to find out the closest competitors
 
Providing LG with valuable insights
 
from the market helping it in further
.
strategy formulation

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