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TOFI July 14th, Research: Rodrigues

TOFI July 14th, Research: Rodrigues

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Published by Founder Institute
Marlon Rodrigues
Marlon Rodrigues

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Categories:Types, Presentations
Published by: Founder Institute on Jul 15, 2014
Copyright:Traditional Copyright: All rights reserved

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07/19/2014

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Finding and Validating Your Customers
Marlon RodriguesJuly 14, 2014Toronto, ON@marlonrodrigues
 
Goals
- Delineate B2B vs B2C customer discovery- Real-life tactics for customer discovery- Tools & Sources of rich information - Takeaways
 
Customer Discovery ComparisonB2B
- Dozens, Hundreds- Slow iterations- Buyer != User - Solution-centric
B2C
- Thousands, Millions- Fast iterations - Buyer = User - Brand-centric

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