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connecting advertiserto audiencewith unmatchedexposure
Nevada Appeal I The Record-Courier I Lahontan Valley News I Northern Nevada Business Weekly I reno.comTahoe Daily Tribune I Sierra Sun I North Lake Tahoe Bonanza I tahoe.com
 
regional marketing solutions
Encompassing the Lake Tahoe Basin and the Carson Valley that lies below, award-winning Sierra Nevada Media Group offersadvertisers unmatched exposure with a suite of multi-media products, reaching 72% of adults each week. The seven newspapers– Nevada Appeal, The Record-Courier, Lahontan Valley News, Northern Nevada Business Weekly, Tahoe Daily Tribune, Sierra Sunand North Lake Tahoe Bonanza – serve communities residing in 11 counties in both California and Nevada. Each newspaper hostsits local Web site, in addition to Sierra Nevada Media Group’s two major tourist sites, reno.com and tahoe.com. These Web sites aregreat regional portal sites and are rated number one and two in Google and Yahoo, respectively.Each of our newspapers was cited as the primary adsource
*
when consumers were making a buying decision.75% of the people who earn more than $100,000 in theBasin area and Carson Valley turn to products of SierraNevada Media Group.The average online reader has an annual income of $73,000.2.2 million people visit Lake Tahoe each year, staying anaverage of 4 days, drawing more than $1.5 billion in travelspending annually.77% of Northern Nevada Business Weekly subscribers saythat it is their number one source for business news.
in the market
Sierra Nevada Media Group’s multi-media products connect advertisers to theiraudiences every day. We offer unbeatable contextual targeting, with dozensof specialty products delivering to audiences united by common interests. Inone month, Sierra Nevada Media Group distributes nearly 1.33 million printedpublications and our Web sites welcome over 880,000 people, consuming morethan 3.1 million pages.Nevada Appeal 68%The Record-Courier 67%Lahontan Valley News 75%Northern Nevada Business Weekly 77%Tahoe Daily Tribune 77%Sierra Sun 77%North Lake Tahoe Bonanza 85%
total reach
Source: Wilkerson & Associates Readership Study
 
297,000 print products per week, 1.33 million per month throughout the Sierra Nevada region.The combined Web sites welcome more than 880,000 people each month who consume 3.1 million pages.
Donner Lake KingsBeachCrystal Bay Zephyr Cove 
Truckee
EmeraldBay MeeksBay 
CarsonCity 
     C   a     l     i     f   o   r   n     i   a
 
     N   e   v   a     d   a
Tahoe Vista
 T o  M i n d e n - G a r d n e r v i l l e
Lake TahoeReno
Sparks
Incline VillageGardnerville
Virginia City
FernleyFallon
YeringtonSilver SpringsDayton
Carson CitySouth Lake Tahoe
Nevada AppealLahontan Valley NewsSierra SunNorth LakeTahoe BonanzaTahoeDaily Tribune
Mountain GroupValley GroupReno Metro Group
The Record-Courier
Reno-Tahoe MarketSierra Nevada Media Group
Northern Nevada Business Weekly reno.comtahoe.comFernley Today 
Tahoe City
Sierra Sun
driving distances
Carson City to Incline Village 26 milesIncline Village to Tahoe City 13 milesTahoe City to Truckee 16 milesTruckee to Reno 32 milesSo. Lake Tahoe to Carson City 28 milesCarson City to Reno 32 milesTahoe City to Sacramento 113 milesSo. Lake Tahoe to Sacramento 103 milesCarson City to Gardnerville 17 milesFallon to Reno 75 milesCarson City to Fallon 73 miles
northernnevadannbw biz
The market to market drive time is relativelyshort, and the cross-shopping patterns that areprevalent reflect that trend.
newspapers online
Average number of visitors to Sierra Nevada Media Groupnewspaper Web sites: Monthly average Sept-Nov 2008
 
Because of a newspaper’s credibility, online newspaper users have said thatthey are more likely to contact the advertisers that appear in newspapersites than those at appear in other news sites.Site Page Views Visits Visitorsnevadaappeal.com 862,544 226,145 106,766recordcourier.com 248,299 71,867 32,355lahontanvalleynews.com 264,727 63,023 26,023nnbw.biz 15,683 4,541 3,106reno.com 233,909 54,328 48,196tahoedailytribune.com 404,311 131,059 71,478sierrasun.com 312,232 104,078 64,219tahoebonanza.com 100,150 33,442 21,963tahoe.com 180,317 44,016 38,015
Profile of an online newspaper user
Mean age 39College educated 52%Household income $73,000Hours online/week 19Recently shopped online 91%Recently bought online 89$Online daily at work 71%Check classifieds online 64%
Source: Webtrends 2008
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