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Introducing Alchemy
Introduction to Alchemy
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Alchemy Journal Vol.4 No.3
The Alchemy Journal is a free email magazine devoted to the ancient art of tr...
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IntroducingAlchemy
High-performance social advertising at scale
•One of the most powerful management and optimisation tools forsocial advertising (starting with Facebook)•A proprietary tool for planning and buying social advertising:
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Identifying and targeting hundreds of small niche groups of people
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Delivering relevant advertising messages to those groups
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Generating detailed responder demographics•This approach results in lower media costs, higher quality leads andincreased RoI; and can be scaled substantially
What is Alchemy?
What’s the AlchemyApproach?
UserInformation
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Male
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26
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London
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Oceans’ 11fan
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Loves actionfilms
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GeorgeClooney fanAlchemy/Social advertising
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Highly targeted to specific users
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Each advert messaged to receivingusers
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Higher relevancy, better quality lead
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Target users for direct engagement
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Introducing Alchemy
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| Upload Date: | 12/01/2009 |
| Copyright: | Attribution Non-commercial |
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