Electronic copy available at: http://ssrn.com/abstract=1428953
MPR Reference No.: 6091-480
Kauffman Firm Survey(KFS) Third Follow UpMethodology Report
Final Report
July 1, 2009 David DesRoches Frank Potter Betsy Santos Zhanyun Zhao
Submitted to:Ewing Marion Kauffman Foundation4801 Rockhill RoadKansas City, MO 64110Project Officer:E.J. ReedySubmitted by:Mathematica Policy Research, Inc.P.O. Box 2393Princeton, NJ 08543-2393Telephone: (609) 799-3535Facsimile: (609) 799-0005Project Director:David DesRoches
Electronic copy available at: http://ssrn.com/abstract=1428953
Electronic copy available at: http://ssrn.com/abstract=1428953
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CONTENTSChapter Page
A.
EXECUTIVE SUMMARY .....................................................................................1
B.
THE KAUFFMAN FIRM SURVEY: QUESTIONNAIRE DESIGNAND CONTENT .....................................................................................................5
1.
Introduction ......................................................................................................5
2.
Third Follow-Up Questionnaire Design ..........................................................6
C.
SAMPLING DESIGN ...........................................................................................10
1.
Target and Study Population ..........................................................................10
2.
Sample Stratification ......................................................................................11
D.
DATA COLLECTION PREPARATION ..............................................................13
1.
Overview ........................................................................................................13
2.
Respondent Materials Development ..............................................................13
3.
Interviewer Training Materials ......................................................................15
4.
Survey Operations Center Staff Training.......................................................16
5.
Emails and Advance Mailings .......................................................................17
6.
Postcard Mailings ...........................................................................................17
7.
Response Protocols to Panel Member Inquiries ............................................18
8.
Respondent Incentives ...................................................................................19
E.
DATA COLLECTION ..........................................................................................20
1.
Overview ........................................................................................................20
2.
Timing of Sample Releases............................................................................22
3.
Schedule of Contacts to Panel Members .......................................................23
4.
Survey Management Techniques ...................................................................24
5.
Refusal Conversion ........................................................................................25
6.
Handling Special Cases ..................................................................................26
a.
Owner-Name Cases ................................................................................26
b.
No-Suitable-Owner Cases ......................................................................27
c.
Web Partial Cases ..................................................................................27
7.
Monitoring Interviewer Performance.............................................................28
8.
Locating .........................................................................................................29
9.
Response Rates ..............................................................................................30
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