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AdMob Mobile Metrics Report
January 2008
Introducing AdMob Mobile Metrics Trends Tracking
Since the creation of this report in September, we've been looking forward to using our data to track trends in the mobile ecosystem through time. January marksthe beginning of our efforts to share the trends our data reveals. This month we begin showing trends in manufacturer market share as defined by thepercentage of ad requests in our network coming from a device produced by each manufacturer. Going forward, we will continue to track these and other trendsin our top markets & worldwide.Below please find the graphs showing top manufacturers worldwide as well as in the US. Please note:-- The continued share increase for Nokia in all markets.-- The emergence of the Apple iPhone in the US & UK.
35%40%
    n    s
Worldwide:
 
Trends
 
in
 
%
 
Share
 
of 
 
Requests
 
by
 
Manufacturer
Nokia25%30%
US:
 
Trends
 
in
 
%
 
Share
 
of 
 
Requests
 
by
 
Manufacturer
MotorolaResearch
 
In
 
 
20%25%30%
     %     S     h    a    r    e    o     f     I    m    p    r    e    s    s     i    o
MotorolaSonyEricssonSamsung15%20%
     h    a    r    e    o     f     I    m    p    r    e    s    s     i    o    n    s
MotionNokiaSamsungLG5%10%15%Research
 
In
 
Motion
 
Ltd.LGApple5%10%
     %     S
SanyoPalmApple
 
September October November December JanuarySeptember October November December January
Resources
Find previous reports and other resources at www.admob.com/metrics.
Email metrics@admob.com to sign up for future reports.
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